What is experiential tourism? A thorough introduction to nature experiences and manufacturing experiences at popular travel spots!

On this page, we introduce " Experience-based tourism "and" experiential travel ” Special feature!
Around the Kanto region including Tokyo, Hokkaido and Okinawa, etc. Nature experiences and manufacturing experiences held at popular spots in Japan We will thoroughly introduce recommended tours such as.
Together, What is experiential tourism? Basic knowledge and examples Let's check them all out.
table of contents
- 1 What is experiential tourism?
- 2 Popular areas and spots for experiential tourism
- 3 Popular types of nature experience tourism
- 4 Popular items for manufacturing experience-based tourism
- 5 Experience-based tourism/activities/leisure/play popular tours
- 6 Feature articles recommended by the editorial department
What is experiential tourism?
First of all" What is experiential tourism? "or" What is experiential travel? I would like to briefly review the overview for those who are interested in this.
What is experiential tourism? A form of travel where you can enjoy the nature and unique climate and customs of the area through activities and cultural experiences and leisure activities. This is a word that refers to.
The type is Further subdivided according to purpose, such as "stay-type," "tour-type," and "individual-type." It has been.
Also known as ecotourism, The appeal of this program is that you can gain inspiration and learn new things through experiences that cannot be experienced in everyday life. is.
For example, you can experience the life in the countryside. Agricultural experience "or" Old folk house experience ” where you can learn about local traditions, including “ Manufacturing experience ” are the top items.
Furthermore, in Japan, which has beautiful nature, you can enjoy the sea, mountains, rivers, forests, etc. Outdoor activities are also experiential tourism It corresponds to
Nowadays, not only traditional ways of enjoying things such as visiting sightseeing spots and gourmet spots, but also those The number of people participating in experiential tours and enjoying experiential tourism is increasing. doing.
Recommended agricultural experience-based sightseeing tour
Picnic in the field Holiday at the farm Private rental
Relax in a hammock, play with the goats, harvest vegetables in the field, and have Grandma Masako's special simmered salad for lunch, make veggie barbecue made with the harvested vegetables in the field, or on rainy days in the greenhouse, or relax in a Japanese-style guesthouse. Limited to one group per day.Enjoy your time as if you were back at home.
- 4.6
- (38 reviews/testimonials)
★ Connect online with your home and the hands-on tourist farm in Miyako Island's Alternative Farm Miyako via Zoom, and use the experience kit delivered in advance to directly experience the ``charms of sugarcane'' from sugarcane cultivation to brown sugar production. I will guide you. ➤ Enjoy the ``delicious, fun, and educational'' brown sugar making experience that we usually offer at tourist farms in Miyakojima at your home.
- 5.0
- (2 reviews/testimonials)
<Agriculture experience content> You can experience the process of growing vegetables in a 4-part series. The first edition was very well received, and this time it's the summer vegetable edition! Plans are in place for summer harvest. 1st time Sowing corn and other seeds and field preparation 2nd time Planting 3rd time Management work Thinning work etc. 4th time Harvesting *Work may change depending on the situation of the crops
Popular areas and spots for experiential tourism

In enjoying experiential tourism, Which one do you recommend? "or" What are the popular areas and spots? I think there are many people who have researched places such as ``.
In Japan, there are many memories that will last a lifetime. There are many areas and spots where you can enjoy experiential sightseeing. doing.
Next, based on Activity Japan reservation data, Ranking of popular prefectures for nature experience tourism ” and look at recommended spots.
Ranking of popular prefectures for nature experience tourism
The first place
|
Okinawa |
---|---|
2nd place
|
Tokyo |
3rd place
|
Hokkaido |
4th place
|
Kyoto |
5th place
|
Yamanashi |
6th place
|
Kanagawa |
7th place
|
Hyogo |
8th place
|
Shiga |
9th place
|
Kagoshima |
10th place
|
Osaka |
Okinawa (including remote islands) is popular for stay-type experiential tourism!

A typical spot where you can enjoy experiential tourism in Japan is “ Okinawa (Including remote islands) "is.
From the emerald blue sea to the subtropical jungles represented by Yanbaru (Yanbaru), Popular experiential tours that allow you to fully enjoy nature are collecting.
Them Add an activity experience tour to your itinerary for a stimulating and educational trip to Okinawa Please enjoy!
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Enjoy Hokkaido's dynamic nature through experiential tourism!

You can enjoy winter sports such as skiing and snowboarding, as well as the magnificent nature of the northern land. Hokkaido ”.
Although the region is often associated with winter or snow, it is a place that is always popular in all seasons, spring, summer, fall, and winter. Enjoy different outdoor experiences that appeal to you all year round. can do.
Among them, as experiential tourism, Shiretoko, registered as a World Natural Heritage Site We recommend participating in the nature tours held in .
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Popular types of nature experience tourism

One of the best parts of experiential tourism is Enjoy the local nature such as the sea, rivers, mountains, lakes, and sky. to do.
In Japan, there are Okinawa (including remote islands) "or" Hokkaido There are many scenic outdoor spots scattered all over the country, including ``.
The following is based on Activity Japan reservation data. Popular ranking of nature experience tourism ”.
Popular ranking of nature experience tourism
The first place
|
snorkeling |
---|---|
2nd place
|
Trial diving (beginners OK) |
3rd place
|
SUP (stand up paddle board) |
4th place
|
canoe/kayak |
5th place
|
parasailing |
6th place
|
Sea fishing/fishing boat |
7th place
|
banana boat towing tube |
8th place
|
water park |
9th place
|
Smelt fishing/Ice smelt fishing |
10th place
|
Cruising/onboard party |
Marine sports-based experiential tourism that allows you to fully enjoy the ocean is popular!
The most popular experiential tourism content is Marine sports activities There are many.
Can be enjoyed by small children snorkeling ” and “Beginners can dive into the sea.” Trial diving (beginners OK) ” are the top items.
In addition, in recent years, fishing gear rental allows you to participate empty-handed. Sea fishing/fishing boat ” is increasing demand from beginners and women's groups.
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Popular items for manufacturing experience-based tourism

It attracts support from a wide range of people, regardless of age or gender, as an experiential sightseeing experience that can be enjoyed at a travel destination. Manufacturing experience ”.
While learning about the traditional culture and historical background of the area, Create one-of-a-kind original works in the world That's what makes it so appealing.
The following is based on Activity Japan reservation data. Popular ranking of manufacturing experience-based tourism ”.
Popular ranking of manufacturing experience-based tourism
The first place
|
Ceramics experience/ceramics class |
---|---|
2nd place
|
Shisa making |
3rd place
|
Handmade accessories/accessory making |
4th place
|
Aroma experience, incense mixing, incense making |
5th place
|
Glasswork/glass workshop |
6th place
|
Handmade candles/candle making |
7th place
|
Interior/miscellaneous goods making class |
8th place
|
Braiding experience/braiding class |
9th place
|
Leather craft class |
10th place
|
Blacksmith tour/blacksmith experience |
A staple of experiential tourism is pottery experiences and pottery classes!

The most popular Japanese culture and manufacturing experience to enjoy while traveling is “ Ceramics experience/ceramics class ”.
Authentic “ Electric potter's wheel experience ”, which can be enjoyed by small children as well as “ Painting/coloring experience ” Various plans are being held.
The only original ceramic work in the world, Perfect for your home or as a gift for your loved ones is.
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Experience-based tourism/activities/leisure/play popular tours
Finally, based on Activity Japan's latest reservation data, Experience-based tourism/activities/leisure/play popular tours ” will be introduced.
Please refer to the tour contents and fees (prices), as well as reviews and word-of-mouth testimonials, to help you compare and choose a plan.
- 4.7
- (2249 reviews and experiences)
[Very popular] We also hold Blue Cave Snorkeling events for people aged 2 to 70! → https://activityjapan.com/publish/plan/18400 Another plan [All-you-can-play in the Blue Cave for one day] Equipment rental service is now open! → https://activityjapan.com/pu
- 4.9
- (466 reviews and experiences)
★★If you come to Miyakojima, you must visit "Yuni Beach"★★The famous Yuni Beach tour, which is a must-visit place on TikTok if you come to Miyakojima★This performance is possible only because the captain and guide are from Miyakojima! It is very popular as a photo spot for influencers and models and for PV shooting! Why not join us in making wonderful memories of Miyakojima? Drone
- 4.8
- (711 reviews and experiences)
[100% encounter rate continues! Sea Turtle Snorkel Tour》・You can also see clownfish and tropical fish.・I have overwhelming confidence in my photography! It's sure to look great on SNS♪ - Of course, all data will be given as a free gift. No limit on number of sheets!・Recommended for friends, couples, and even families.・It is safe even for small children as it is held in small groups and on the shallow shore.
[Okinawa, Motobu, Sesoko Island] Super popular! Anyone can enjoy a 30-minute glass canoe tour!
- 4.9
- (15 reviews/testimonials)
☆写真・動画無料プレゼント☆彡☆3歳以下無料☆彡Okinawa本島でもトップクラスの海の綺麗さを誇る瀬底島アンチ浜で、オールクリアの屋根付きグラスカヌーに乗り、のんびり遊覧ツアーに出かけましょう!皆んなで写真を取り合いながら、お喋りしながら、足元には珊瑚やサカナを間近に見る事ができます。沖合にてたくさんのカラ
- 4.8
- (116 reviews/testimonials)
[The sea of Okinawa that the world is in love with] The sea of Okinawa that is loved by people all over the world! This is a set plan that carefully selects the most popular activities! Enjoy the beautiful ocean with the popular "Blue Cave Boat Snorkeling"! You can enjoy feeding the fish. "Shisa Parasailing" takes a big flight over the blue sea of Uruma City's "Undersea Road", a tourist attraction.
- 4.9
- (691 reviews and experiences)
The summer when you are 2 years old and the summer when you are 5 years old only happen once in a lifetime. This is a snorkeling plan that is popular with families, couples, and friends, making it the best memory of your trip to Okinawa and families with small children. Even if you're worried because your child is small, it's your first time in the ocean, or your mom and dad can't swim, it's okay! ! The instructor in charge will be able to help not only children but also adults.
- 4.9
- (196 reviews and experiences)
Enjoy the nightlife of Ishigaki Island to the fullest! Experience the three most popular night tours at once: [Starry Sky Photo] x [Coconut Crab Exploration Jungle Night Safari] x [Mangrove Exploration OR Firefly Viewing] A special night tour that lets you enjoy the nightlife of Ishigaki Island to the fullest. We have prepared a highly satisfying plan that is perfect for those who want to experience coconut crabs, starry skies, mangroves, and fireflies all at once. This tour
[Tottori Sand Dunes] Even small children can enjoy! Paragliding half-day experience course
- 4.8
- (105 reviews/testimonials)
We have designed it so that even children, the elderly, and women who are not confident in their athletic ability can fly with peace of mind. You can fly through the sky while looking out at the magnificent Sea of Japan, and it feels exhilarating! !
- 4.9
- (612 reviews and experiences)
Kayak or SUP experience in the Fukidori River mangrove community, which is designated as a natural monument of Ishigaki Island and a cultural property of the city! The river flow is very calm, and this tour focuses on safety and can be enjoyed by many people, including beginners of kayaking and SUP, as well as small children. Although it is a course for beginners, it has a perfect natural taste! On the way through the mangrove arch
- 4.8
- (1287 reviews and experiences)
★Over 300,000 people have participated! A safe and secure tour! ★Recommended for beginners! ★Free photo data, equipment rental, and hot showers♪★You might even see a sea turtle! ★Participant benefits (coupons for restaurants, etc., information on hidden spots) included! ★Student discount available! (Reservations for 2 or more people) [Blue Cave Exploration & Snorkeling] Blue
- 4.9
- (103 reviews and experiences)
"360-degree Miyako Blue!!" Now, a very popular boat tour of Uni Beach in Miyakojima! Free! Drone photography included, high-quality video images as a gift! You can take pictures of the scenery that will definitely look great on social media!! Data will be delivered on the same day! (Delivered by Giga File Delivery) Since you will be landing by boat, it is okay even if you are not confident in your physical strength! It is safe for everyone from children to the elderly.
- 4.9
- (2381 reviews and experiences)
☆Corona countermeasure shop☆Okinawa Blue Cave Beach Experience Diving★Please take a look at our 5-star high rating reviews♪The messages we have received from many customers are our treasure! I'm proud! ! Photos and videos taken underwater will be transferred to your smartphone on the spot immediately after the dive! The cutting-edge GOPRO images are already beyond the capabilities of human eyeballs.
- 4.8
- (685 reviews and experiences)
◉ A long-established company with a high level of satisfaction, now in its 16th year, where all instructors are safe and secure ◉ Use of the spectacular clubhouse facilities (parking, showers, lockers with keys, changing rooms, all 500 yen free♪) ◉ We recommend joining on the first day! (Coupons for discounts on boats to remote islands, Taketomi water buffalo carts, and souvenirs from affiliated stores are included!) ◉ Fun guides even while traveling by car ◉ Sea turtles, Kumano minimo, and fish
- 5.0
- (258 reviews/testimonials)
[Our Blue Cave Snorkeling] @ [All-inclusive] No additional fees on the day! @ Our concept is "Making lots of people smile". Our dedicated guides will provide full support to children, first timers, and those who are not good at swimming. ◆ We work hard on taking photos (the photos are beautiful ★ [Compare the photos from the different plans and you'll see it at a glance!!] High-resolution data is free
- 5.0
- (294 reviews and experiences)
[Rapidly increasing in popularity!] A rare clear SUP and clear kayak tour in Ishigaki Island! The experience time is longer than anywhere else! ✨An exciting experience of feeling the crystal clear ocean at your feet✨A special activity that you can't experience anywhere else✨ Now available at an affordable price! ✨Capture impressive footage with the latest GoPro and a 4k drone specially designed for SNS! ✨Sure to look great on SNS! Sea and sky diver
- 4.9
- (68 reviews/testimonials)
★2024 Activity Japan Naha & Kerama Islands Area Parasailing Category Review Ranking No. 1 (2nd year in a row, 2023-2024) ★No. 1 in number of parasailing achievements and users ★Okinawa's longest rope at 200m! Okinawa's most established parasail store ★A 22-year-old safety store that puts the first priority on avoiding accidents on your important trip ★"
- 4.8
- (43 reviews and experiences)
We offer safe and fun snorkeling tours in the ocean of Miyakojima! All of our staff are PADI snorkel guides, and many of our guides have years of experience. Another feature of our company is that we have several guides who are natives of the island, including the captain who was born and raised on the island. We want our customers to fully enjoy Miyakojima.
- 4.9
- (375 reviews and experiences)
Opened in 2020! Uses rainbow parachutes and cute clownfish-colored parachutes! New boat made in the USA! Fully custom-made, one of a kind, with the captain's attention to detail★ Why not take a stroll through the beautiful sky and sea of Ishigaki Island on the clownfish-colored NOA with a parachute that is sure to look great on Instagram? (Depending on the wind and straits of the day,
- 4.9
- (52 reviews and experiences)
NEW OPENING IN 2024♪ "Kouri Island Parasailing" Take an aerial stroll through the spectacular emerald green scenery with your family, couples, or friends ☆ Our shop is the only professional parasailing shop in the Nakijin Village/Kouri Island area. We will guide you to a spectacular view that can only be experienced here, with safety and security as our first priority, so that you can create the best memories for your customers. Bliss with your loved ones
- 4.5
- (278 reviews and experiences)
The popular activities [Diving and Parasailing in the Blue Cave] are now available as a set course!! Of course, underwater photos and flight photos are free and you can give them as gifts on the spot!! No license is required, so even those who have no experience in sea swimming can enjoy it easily. A special blue cave & parasailing plan!! ★★★★★ Lots of free benefits!! ★★★★★ Books
*The contents of this article are current as of December 2023.