What is experiential tourism? A thorough introduction to nature experiences and manufacturing experiences at popular travel spots!
On this page, we introduce " Experience-based tourism "and" experiential travel ” Special feature!
Around the Kanto region including Tokyo, Hokkaido and Okinawa, etc. Nature experiences and manufacturing experiences held at popular spots in Japan We will thoroughly introduce recommended tours such as.
Together, What is experiential tourism? Basic knowledge and examples Let's check them all out.
table of contents
- 1 What is experiential tourism?
- 2 Popular areas and spots for experiential tourism
- 3 Popular types of nature experience tourism
- 4 Popular items for manufacturing experience-based tourism
- 5 Experience-based tourism/activities/leisure/play popular tours
- 6 Feature articles recommended by the editorial department
What is experiential tourism?
First of all" What is experiential tourism? "or" What is experiential travel? I would like to briefly review the overview for those who are interested in this.
What is experiential tourism? A form of travel where you can enjoy the nature and unique climate and customs of the area through activities and cultural experiences and leisure activities. This is a word that refers to.
The type is Further subdivided according to purpose, such as "stay-type," "tour-type," and "individual-type." It has been.
Also known as ecotourism, The appeal of this program is that you can gain inspiration and learn new things through experiences that cannot be experienced in everyday life. is.
For example, you can experience the life in the countryside. Agricultural experience "or" Old folk house experience ” where you can learn about local traditions, including “ Manufacturing experience ” are the top items.
Furthermore, in Japan, which has beautiful nature, you can enjoy the sea, mountains, rivers, forests, etc. Outdoor activities are also experiential tourism It corresponds to
Nowadays, not only traditional ways of enjoying things such as visiting sightseeing spots and gourmet spots, but also those The number of people participating in experiential tours and enjoying experiential tourism is increasing. doing.
Recommended agricultural experience-based sightseeing tour
Picnic in the field Holiday at the farm Private rental
Relax in a hammock, play with the goats, harvest vegetables in the field, and have Grandma Masako's special simmered salad for lunch, make veggie barbecue made with the harvested vegetables in the field, or on rainy days in the greenhouse, or relax in a Japanese-style guesthouse. Limited to one group per day.Enjoy your time as if you were back at home.
- 4.6
- (38 reviews/testimonials)
★ Connect online with your home and the hands-on tourist farm in Miyako Island's Alternative Farm Miyako via Zoom, and use the experience kit delivered in advance to directly experience the ``charms of sugarcane'' from sugarcane cultivation to brown sugar production. I will guide you. ➤ Enjoy the ``delicious, fun, and educational'' brown sugar making experience that we usually offer at tourist farms in Miyakojima at your home.
- 5.0
- (2 reviews/testimonials)
<Agriculture experience content> You can experience the process of growing vegetables in a 4-part series. The first edition was very well received, and this time it's the summer vegetable edition! Plans are in place for summer harvest. 1st time Sowing corn and other seeds and field preparation 2nd time Planting 3rd time Management work Thinning work etc. 4th time Harvesting *Work may change depending on the situation of the crops
Popular areas and spots for experiential tourism
In enjoying experiential tourism, Which one do you recommend? "or" What are the popular areas and spots? I think there are many people who have researched places such as ``.
In Japan, there are many memories that will last a lifetime. There are many areas and spots where you can enjoy experiential sightseeing. doing.
Next, based on Activity Japan reservation data, Ranking of popular prefectures for nature experience tourism ” and look at recommended spots.
Ranking of popular prefectures for nature experience tourism
|
The first place
|
Okinawa |
|---|---|
|
2nd place
|
Tokyo |
|
3rd place
|
Hokkaido |
|
4th place
|
Kyoto |
|
5th place
|
Yamanashi |
|
6th place
|
Kanagawa |
|
7th place
|
Hyogo |
|
8th place
|
Shiga |
|
9th place
|
Kagoshima |
|
10th place
|
Osaka |
Okinawa (including remote islands) is popular for stay-type experiential tourism!
A typical spot where you can enjoy experiential tourism in Japan is “ Okinawa (Including remote islands) "is.
From the emerald blue sea to the subtropical jungles represented by Yanbaru (Yanbaru), Popular experiential tours that allow you to fully enjoy nature are collecting.
Them Add an activity experience tour to your itinerary for a stimulating and educational trip to Okinawa Please enjoy!
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Enjoy Hokkaido's dynamic nature through experiential tourism!
You can enjoy winter sports such as skiing and snowboarding, as well as the magnificent nature of the northern land. Hokkaido ”.
Although the region is often associated with winter or snow, it is a place that is always popular in all seasons, spring, summer, fall, and winter. Enjoy different outdoor experiences that appeal to you all year round. can do.
Among them, as experiential tourism, Shiretoko, registered as a World Natural Heritage Site We recommend participating in the nature tours held in .
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Popular types of nature experience tourism
One of the best parts of experiential tourism is Enjoy the local nature such as the sea, rivers, mountains, lakes, and sky. to do.
In Japan, there are Okinawa (including remote islands) "or" Hokkaido There are many scenic outdoor spots scattered all over the country, including ``.
The following is based on Activity Japan reservation data. Popular ranking of nature experience tourism ”.
Popular ranking of nature experience tourism
|
The first place
|
snorkeling |
|---|---|
|
2nd place
|
Trial diving (beginners OK) |
|
3rd place
|
SUP (stand up paddle board) |
|
4th place
|
canoe/kayak |
|
5th place
|
parasailing |
|
6th place
|
Sea fishing/fishing boat |
|
7th place
|
banana boat towing tube |
|
8th place
|
water park |
|
9th place
|
Smelt fishing/Ice smelt fishing |
|
10th place
|
Cruising/onboard party |
Marine sports-based experiential tourism that allows you to fully enjoy the ocean is popular!
The most popular experiential tourism content is Marine sports activities There are many.
Can be enjoyed by small children snorkeling ” and “Beginners can dive into the sea.” Trial diving (beginners OK) ” are the top items.
In addition, in recent years, fishing gear rental allows you to participate empty-handed. Sea fishing/fishing boat ” is increasing demand from beginners and women's groups.
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Popular items for manufacturing experience-based tourism
It attracts support from a wide range of people, regardless of age or gender, as an experiential sightseeing experience that can be enjoyed at a travel destination. Manufacturing experience ”.
While learning about the traditional culture and historical background of the area, Create one-of-a-kind original works in the world That's what makes it so appealing.
The following is based on Activity Japan reservation data. Popular ranking of manufacturing experience-based tourism ”.
Popular ranking of manufacturing experience-based tourism
|
The first place
|
Ceramics experience/ceramics class |
|---|---|
|
2nd place
|
Shisa making |
|
3rd place
|
Handmade accessories/accessory making |
|
4th place
|
Aroma experience, incense mixing, incense making |
|
5th place
|
Glasswork/glass workshop |
|
6th place
|
Handmade candles/candle making |
|
7th place
|
Interior/miscellaneous goods making class |
|
8th place
|
Braiding experience/braiding class |
|
9th place
|
Leather craft class |
|
10th place
|
Blacksmith tour/blacksmith experience |
A staple of experiential tourism is pottery experiences and pottery classes!
The most popular Japanese culture and manufacturing experience to enjoy while traveling is “ Ceramics experience/ceramics class ”.
Authentic “ Electric potter's wheel experience ”, which can be enjoyed by small children as well as “ Painting/coloring experience ” Various plans are being held.
The only original ceramic work in the world, Perfect for your home or as a gift for your loved ones is.
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Experience-based tourism/activities/leisure/play popular tours
Finally, based on Activity Japan's latest reservation data, Experience-based tourism/activities/leisure/play popular tours ” will be introduced.
Please refer to the tour contents and fees (prices), as well as reviews and word-of-mouth testimonials, to help you compare and choose a plan.
- 4.6
- (65 reviews/testimonials)
★Our whale guide, who explains the ecology and behavior of whales, is extremely popular★Okinawa's largest shop, established 43 years ago! Special tours based on years of experience★"Tours that will please both your kids and your wallet" recommended for family groups★Stamp rally with prizes that kids will love & family-friendly, completely non-smoking boat + free admission for children 0-5 years old★Photos & transportation & raincoats & motion sickness wristbands
- 4.7
- (2518 reviews and experiences)
[Very popular] We also hold Blue Cave Snorkeling events for people aged 2 to 70! → https://activityjapan.com/publish/plan/18400 Another plan [All-you-can-play in the Blue Cave for one day] Equipment rental service is now open! → https://activityjapan.com/pu
- 4.9
- (716 reviews and experiences)
★★If you come to Miyakojima, you must visit "Yuni no Hama"★★ It's going viral on TikTok as the "best beach in heaven"!! If you come to Miyakojima, you must visit this place! The famous Yuni no Hama tour★ This performance is possible only because the captain and guide are from Miyakojima! It's a very popular photo spot for influencers and models, and a great place for music videos! Make wonderful memories in Miyakojima
Date and time: Saturday, February 7, 2026 Part 1: 13:00-15:00 Part 2: 15:30-17:30 Part 3: 18:00-20:00 Three sessions (all with the same content) Capacity: 80 people per session Main content: A tasting experience of approximately 40 types of Akita craft beer You can freely sample a variety of craft beers from breweries in Akita Prefecture at the venue.
- 4.9
- (111 reviews/testimonials)
★No.1 in parasailing experience and number of users★Okinawa's longest rope at 200m! Okinawa's longest-established parasailing store★A safety store with 23 years of history that prioritizes preventing accidents on your important trip★We will do our best to help you "make the best memories of this ocean"■Ranked #1 in number of reviews┗2025 Activity Japan Naha & Kerama Islands
- 4.5
- (62 reviews and experiences)
Located about 30-40 minutes by car from central Sapporo, the popular Ibarato River is the perfect place to experience ice fishing for smelt! Pick-up from Sapporo Station is included, and all equipment is provided, so you can come empty-handed! Feel free to join us. This is an outdoor activity, so please dress warmly. (Only rubber boots are available for free rental. Please request on the day.) Bait cannot be used.
- 4.4
- (16 reviews/testimonials)
This set plan includes a one-day lift ticket and meal voucher for Lake Tazawa Ski Resort, and you can save money by using the Akita Winter Asobi Discount Coupon. Enjoy skiing and snowboarding, and enjoy a lunch worth 1,500 yen from a wide selection of ski resort food. Please collect your ticket at the lift ticket counter. (Weekday 50% discount) Adults: 6,800 yen ⇒ 3,400 yen
- 4.3
- (22 reviews and experiences)
We provide a complete set of fishing rods and bait, so you can enjoy unlimited fishing. Please come empty-handed. It is easily accessible, just a 5-minute walk from the station. The smelt you catch will be deliciously cooked as tempura! Freshly made tempura is exceptional!
- 5.0
- (937 reviews/testimonials)
[Small group tours] Unlike major tours, we only offer tours in small groups. You can spend a relaxing time with careful attention to each individual group. We also take drone photos during the tour to ensure that your memories are preserved. Depending on the wind direction and wave conditions on the day, we will choose the most suitable location between Kabira Bay or around Kabira Tabaga.
- 4.8
- (123 reviews/testimonials)
[The sea of Okinawa that the world is in love with] The sea of Okinawa that is loved by people all over the world! This is a set plan that carefully selects the most popular activities! Enjoy the beautiful ocean with the popular "Blue Cave Boat Snorkeling"! You can enjoy feeding the fish. "Shisa Parasailing" takes a big flight over the blue sea of Uruma City's "Undersea Road", a tourist attraction.
- 4.9
- (1756 reviews and experiences)
Kayaking or SUP experience in the Fukido River mangrove forest, a natural monument of Ishigaki Island and a designated cultural asset of the city! Our motto is "A great experience that is both affordable and highly satisfying!" We strive to provide this experience every day! Our staff are locals or residents of the island. The river flows very gently, making it a great place for beginners and small children to enjoy kayaking or SUP.
- 4.7
- (57 reviews/testimonials)
★Captain Kaito, who has been operating ships for 40 years and is the best at finding whales, is very popular! Thanks to my 40 years of experience and skill, I can time the whales right with them, so whales often pop up right next to the boat! ①Small group size for easy viewing of 360° whales┗Comfortable with a capacity of 30 people on a 40-passenger cruiser┗Best position as you can move around freely inside the ship
Akita Winter Discount Campaign Limited Coupon Code: AKT2 *When you make a reservation by copying the above coupon code, a message about using the coupon will appear on the screen where you enter your customer information. Enter the coupon code and press the "Apply" button. *Please be sure to enter and apply the coupon code on this screen.
【宮古島/半日】予約人気No.1★送迎相談OK！ウミガメsnorkeling★高確率で遭遇★圧倒的高品質サービス★写真データ/備品レンタル無料
- 4.9
- (958 reviews and experiences)
★Over 300,000 participants! A safe and secure tour! ★We welcome everyone from individuals to groups of 100! ★Recommended activities for beginners! ★Free transportation throughout Miyakojima and Kurimajima is available upon request! ★Free photo data and equipment rental♪ ★Swim with sea turtles! ★Participant benefits (coupons for use at restaurants, etc., information on hidden spots) included! [Impressive Miyako
- 4.9
- (534 reviews and experiences)
★Over 300,000 participants! A safe and secure tour! ★Recommended for beginners! ★Plan with free transportation throughout Miyakojima and Kurimajima! ★Free photo data and equipment rental♪ ★Swim with sea turtles! ★Participant benefits (coupons available at restaurants, etc., information on hidden spots) included! ★Overwhelming satisfaction! [Sea turtle snorkeling x Pumpkin bell
- 4.9
- (1842 reviews and experiences)
★Over 300,000 participants! A safe and secure tour! ★Recommended for beginners! ★Free photo data, equipment rental, and hot showers♪ ★You might even see a sea turtle! ★Participant benefits (coupons for restaurants, etc., information on hidden spots) included! ★Groups welcome! [Blue Cave Exploration & Snorkeling] On the way to the Blue Cave, you can enjoy the view of Ishigaki Island.
- 4.9
- (2054 reviews and experiences)
Must see for first timers! Leave your special, once in a lifetime experience to us. Safety and security are our responsibility. More than that, we guarantee "the best experience and special memories in video." We will create the best, most memorable experience of the Okinawan blue. Powder room amenities are fully equipped, so you can go sightseeing right after the tour. Experienced instructors
- 4.8
- (45 reviews and experiences)
This is a smelt fishing experience tour brought to you by a leading smelt fishing guide who has guided the most customers in Hokkaido. This is a luxurious plan that rents out the Minami fishing spot, known as the best spot, at Lake Shinotsu in Shinshinotsu Village, one of the best smelt fishing spots in Hokkaido. It is also the location for the smelt fishing of a certain famous variety show from Hokkaido.
- 4.7
- (36 reviews/testimonials)
[Miyakojima Parasailing] Instant reservations on the day are welcome! ☆彡 Why not take an aerial stroll over the spectacular views of Miyakojima? ▼Please check the details of this plan▼ \Recommended/┏━┓┏━┓┏━┓┏━┓┃Points┃┃Instant┃┃Tip┃┗━┛┗━┛┗━┛┗━┛【1】GoPro rental service! Economical at 3,300 yen! 【2】Discount limited to 6 groups per day! 【3】All vessels
- 4.9
- (3861 reviews and experiences)
☆Corona countermeasure shop☆Okinawa Blue Cave Beach Experience Diving★Please take a look at our 5-star high rating reviews♪The messages we have received from many customers are our treasure! I'm proud! ! Photos and videos taken underwater will be transferred to your smartphone on the spot immediately after the dive! The cutting-edge GOPRO images are already beyond the capabilities of human eyeballs.
*The contents of this article are current as of December 2023.
