What is experiential tourism? A thorough introduction to nature experiences and manufacturing experiences at popular travel spots!

What is experiential tourism? A thorough introduction to nature experiences and manufacturing experiences at popular travel spots!
Update date:
Activity Japan Editorial Department

On this page, we introduce " Experience-based tourism "and" experiential travel ” Special feature!

Around the Kanto region including Tokyo, Hokkaido and Okinawa, etc. Nature experiences and manufacturing experiences held at popular spots in Japan We will thoroughly introduce recommended tours such as.

Together, What is experiential tourism? Basic knowledge and examples Let's check them all out.

What is experiential tourism?

What is experiential tourism? A thorough introduction to nature experiences and manufacturing experiences at popular travel spots!

First of all" What is experiential tourism? "or" What is experiential travel? I would like to briefly review the overview for those who are interested in this.

What is experiential tourism? A form of travel where you can enjoy the nature and unique climate and customs of the area through activities and cultural experiences and leisure activities. This is a word that refers to.

The type is Further subdivided according to purpose, such as "stay-type," "tour-type," and "individual-type." It has been.

Also known as ecotourism, The appeal of this program is that you can gain inspiration and learn new things through experiences that cannot be experienced in everyday life. is.

For example, you can experience the life in the countryside. Agricultural experience "or" Old folk house experience ” where you can learn about local traditions, including “ Manufacturing experience ” are the top items.

Furthermore, in Japan, which has beautiful nature, you can enjoy the sea, mountains, rivers, forests, etc. Outdoor activities are also experiential tourism It corresponds to

Nowadays, not only traditional ways of enjoying things such as visiting sightseeing spots and gourmet spots, but also those The number of people participating in experiential tours and enjoying experiential tourism is increasing. doing.

Recommended agricultural experience-based sightseeing tour

Picnic in the field Holiday at the farm Private rental

Abe noen
Koriyama/Miharu
3,240 Yen ~ (tax included)

Relax in a hammock, play with the goats, harvest vegetables in the field, and have Grandma Masako's special simmered salad for lunch, make veggie barbecue made with the harvested vegetables in the field, or on rainy days in the greenhouse, or relax in a Japanese-style guesthouse. Limited to one group per day.Enjoy your time as if you were back at home.

[Miyakojima] Online 75-minute tour to fully explore the charms of sugarcane! Comes with an experience kit that you can make together at home! From sugarcane cultivation to brown sugar production★Beginners and parents and children welcome

Alternative Farm Miyako
Miyako Island (Irabu Island, Shimoji Island, Kurima Island, Ikema Island)
6,500 Yen ~ (tax included)
  • 4.6
  • (38 reviews/testimonials)

★ Connect online with your home and the hands-on tourist farm in Miyako Island's Alternative Farm Miyako via Zoom, and use the experience kit delivered in advance to directly experience the ``charms of sugarcane'' from sugarcane cultivation to brown sugar production. I will guide you. ➤ Enjoy the ``delicious, fun, and educational'' brown sugar making experience that we usually offer at tourist farms in Miyakojima at your home.

[Fujisawa City, Kanagawa Prefecture] Ide Farm ☆ 2nd agricultural experience program where you can learn how to grow vegetables Summer vegetable edition Held 4 times in total ~ Comes with a nice vegetable souvenir ~

traveling vegetables
Shonan
2,500 Yen ~ (tax included)
  • 5.0
  • (2 reviews/testimonials)

<Agriculture experience content> You can experience the process of growing vegetables in a 4-part series. The first edition was very well received, and this time it's the summer vegetable edition! Plans are in place for summer harvest. 1st time Sowing corn and other seeds and field preparation 2nd time Planting 3rd time Management work Thinning work etc. 4th time Harvesting *Work may change depending on the situation of the crops

Popular areas and spots for experiential tourism

What is experiential tourism? A thorough introduction to nature experiences and manufacturing experiences at popular travel spots!

In enjoying experiential tourism, Which one do you recommend? "or" What are the popular areas and spots? I think there are many people who have researched places such as ``.

In Japan, there are many memories that will last a lifetime. There are many areas and spots where you can enjoy experiential sightseeing. doing.

Next, based on Activity Japan reservation data, Ranking of popular prefectures for nature experience tourism ” and look at recommended spots.

Ranking of popular prefectures for nature experience tourism

Okinawa
Tokyo
Hokkaido
Kyoto
Yamanashi
Kanagawa
Hyogo
Shiga
Kagoshima
Osaka
Based on the number of Activity Japan reservations

Okinawa (including remote islands) is popular for stay-type experiential tourism!

What is experiential tourism? A thorough introduction to nature experiences and manufacturing experiences at popular travel spots!

A typical spot where you can enjoy experiential tourism in Japan is “ Okinawa (Including remote islands) "is.

From the emerald blue sea to the subtropical jungles represented by Yanbaru (Yanbaru), Popular experiential tours that allow you to fully enjoy nature are collecting.

Them Add an activity experience tour to your itinerary for a stimulating and educational trip to Okinawa Please enjoy!

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Enjoy Hokkaido's dynamic nature through experiential tourism!

What is experiential tourism? A thorough introduction to nature experiences and manufacturing experiences at popular travel spots!

You can enjoy winter sports such as skiing and snowboarding, as well as the magnificent nature of the northern land. Hokkaido ”.

Although the region is often associated with winter or snow, it is a place that is always popular in all seasons, spring, summer, fall, and winter. Enjoy different outdoor experiences that appeal to you all year round. can do.

Among them, as experiential tourism, Shiretoko, registered as a World Natural Heritage Site We recommend participating in the nature tours held in .

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Popular types of nature experience tourism

What is experiential tourism? A thorough introduction to nature experiences and manufacturing experiences at popular travel spots!

One of the best parts of experiential tourism is Enjoy the local nature such as the sea, rivers, mountains, lakes, and sky. to do.

In Japan, there are Okinawa (including remote islands) "or" Hokkaido There are many scenic outdoor spots scattered all over the country, including ``.

The following is based on Activity Japan reservation data. Popular ranking of nature experience tourism ”.

Popular ranking of nature experience tourism

snorkeling
Trial diving (beginners OK)
SUP (stand up paddle board)
canoe/kayak
parasailing
Sea fishing/fishing boat
banana boat towing tube
water park
Smelt fishing/Ice smelt fishing
Cruising/onboard party
Based on the number of Activity Japan reservations

Marine sports-based experiential tourism that allows you to fully enjoy the ocean is popular!

What is experiential tourism? A thorough introduction to nature experiences and manufacturing experiences at popular travel spots!

The most popular experiential tourism content is Marine sports activities There are many.

Can be enjoyed by small children snorkeling ” and “Beginners can dive into the sea.” Trial diving (beginners OK) ” are the top items.

In addition, in recent years, fishing gear rental allows you to participate empty-handed. Sea fishing/fishing boat ” is increasing demand from beginners and women's groups.

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Popular items for manufacturing experience-based tourism

What is experiential tourism? A thorough introduction to nature experiences and manufacturing experiences at popular travel spots!

It attracts support from a wide range of people, regardless of age or gender, as an experiential sightseeing experience that can be enjoyed at a travel destination. Manufacturing experience ”.

While learning about the traditional culture and historical background of the area, Create one-of-a-kind original works in the world That's what makes it so appealing.

The following is based on Activity Japan reservation data. Popular ranking of manufacturing experience-based tourism ”.

Popular ranking of manufacturing experience-based tourism

Ceramics experience/ceramics class
Shisa making
Handmade accessories/accessory making
Aroma experience, incense mixing, incense making
Glasswork/glass workshop
Handmade candles/candle making
Interior/miscellaneous goods making class
Braiding experience/braiding class
Leather craft class
Blacksmith tour/blacksmith experience
Based on the number of Activity Japan reservations

A staple of experiential tourism is pottery experiences and pottery classes!

What is experiential tourism? A thorough introduction to nature experiences and manufacturing experiences at popular travel spots!

The most popular Japanese culture and manufacturing experience to enjoy while traveling is “ Ceramics experience/ceramics class ”.

Authentic “ Electric potter's wheel experience ”, which can be enjoyed by small children as well as “ Painting/coloring experience ” Various plans are being held.

The only original ceramic work in the world, Perfect for your home or as a gift for your loved ones is.

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Experience-based tourism/activities/leisure/play popular tours

Finally, based on Activity Japan's latest reservation data, Experience-based tourism/activities/leisure/play popular tours ” will be introduced.

Please refer to the tour contents and fees (prices), as well as reviews and word-of-mouth testimonials, to help you compare and choose a plan.

POINT!
We expect a large number of reservations and inquiries for each plan during weekends, holidays, and long vacation seasons such as Golden Week, Summer Vacation, and Silver Week. We recommend checking schedule availability and making early reservations.
1 rank

[Miyakojima] Same-day reservations 1 hour in advance OK! Boat trip [Phantom Uni Beach Tour] (free drone photography) 1 hour beach landing! ⭐︎Big word-of-mouth appreciation festival⭐︎

Miyakojima YUKAALA Marine
Miyako Island (Irabu Island, Shimoji Island, Kurima Island, Ikema Island)
8,000 circle 5,500 Yen ~ (tax included)
Discount campaign in progress!
  • 4.9
  • (495 reviews and experiences)

★★If you come to Miyakojima, you must visit "Yuni Beach"★★The famous Yuni Beach tour, which is a must-visit place on TikTok if you come to Miyakojima★This performance is possible only because the captain and guide are from Miyakojima! It is very popular as a photo spot for influencers and models and for PV shooting! Why not join us in making wonderful memories of Miyakojima? Drone

2 rank

Same-day reservations welcome! [Okinawa Blue Cave Snorkeling] ★ GoPro photo shoot during the tour & free gifts + free feeding!

Okinawa Diving Shop Sea Mall
Blue Cave/Onna Village
4,000 circle 900 Yen ~ (tax included)
Discount campaign in progress!
  • 4.7
  • (2279 reviews and experiences)

[Very popular] We also hold Blue Cave Snorkeling events for people aged 2 to 70! → https://activityjapan.com/publish/plan/18400 Another plan [All-you-can-play in the Blue Cave for one day] Equipment rental service is now open! → https://activityjapan.com/pu

3 rank

[Okinawa, Motobu, Sesoko Island] Super popular! Anyone can enjoy a 30-minute glass canoe tour!

Okinawa Marine Studio
3,900 Yen ~ (tax included)
  • 4.9
  • (17 reviews and experiences)

☆Free photo and video gift☆彡☆Free for children under 3☆彡Let's go on a leisurely sightseeing tour in an all-clear roofed glass canoe at Anchi Beach on Sesoko Island, which boasts one of the most beautiful oceans on the main island of Okinawa! While taking photos and chatting with each other, you can see the corals and fish up close at your feet.

4 rank

Miyakojima's most popular ★《100% encounter rate continues》【Sea turtle snorkeling】You can also see clownfish! Rain is OK! Same-day OK ★ Free data ★【Support for students】

nico Miyakojima
Miyako Island (Irabu Island, Shimoji Island, Kurima Island, Ikema Island)
7,500 circle 4,900 Yen ~ (tax included)
Discount campaign in progress!
  • 4.8
  • (769 reviews and experiences)

[100% encounter rate continues! Sea Turtle Snorkel Tour》・You can also see clownfish and tropical fish.・I have overwhelming confidence in my photography! It's sure to look great on SNS♪ - Of course, all data will be given as a free gift. No limit on number of sheets!・Recommended for friends, couples, and even families.・It is safe even for small children as it is held in small groups and on the shallow shore.

5 rank

[Blue Cave Boat Snorkeling] + [Okinawa Shisa Parasailing] Okinawa's most popular set ★ 2025 Recommended ★

ocean island okinawa
Blue Cave/Onna Village
14,000 circle 8,000 Yen ~ (tax included)
Discount campaign in progress!
  • 4.8
  • (121 reviews and experiences)

[The sea of ​​Okinawa that the world is in love with] The sea of ​​Okinawa that is loved by people all over the world! This is a set plan that carefully selects the most popular activities! Enjoy the beautiful ocean with the popular "Blue Cave Boat Snorkeling"! You can enjoy feeding the fish. "Shisa Parasailing" takes a big flight over the blue sea of ​​Uruma City's "Undersea Road", a tourist attraction.

6 rank

[Exclusive reservation for one group] Free for ages 3 and under! Blue Cave snorkeling {Ages 2 to 70 accepted} Free photography! Feeding experience included!

Diving Shop Ryo
Blue Cave/Onna Village
6,900 circle 3,900 Yen ~ (tax included)
Discount campaign in progress!
  • 4.9
  • (711 reviews and experiences)

The summer when you are 2 years old and the summer when you are 5 years old only happen once in a lifetime. This is a snorkeling plan that is popular with families, couples, and friends, making it the best memory of your trip to Okinawa and families with small children. Even if you're worried because your child is small, it's your first time in the ocean, or your mom and dad can't swim, it's okay! ! The instructor in charge will be able to help not only children but also adults.

7 rank

A local captain will guide you on a boat snorkel tour to Yabiji, Miyako Island and Irabu Island! Drone footage and all tour photos will be included as a gift!

Irabu Island Marine Guide Mahalo
Miyako Island (Irabu Island, Shimoji Island, Kurima Island, Ikema Island)
11,000 Yen ~ (tax included)
  • 4.9
  • (48 reviews/testimonials)

We offer safe and fun snorkeling tours in the ocean of Miyakojima! All of our staff are PADI snorkel guides, and many of our guides have years of experience. Another feature of our company is that we have several guides who are natives of the island, including the captain who was born and raised on the island. We want our customers to fully enjoy Miyakojima.

8 rank

[Hokkaido, Otaru] Blue Cave | Famous Captain's Adventure Let's Go Cruise!

KANEHIDE MARINE
Otaru, Kiroro, Shakotan
4,980 Yen ~ (tax included)
  • 4.8
  • (131 reviews/testimonials)

A tour to the Blue Cave while listening to stories about Otaru's unknown nature, history, and culture! You will be guided to the Blue Cave while remaining on the boat. All-weather (type with a cabin) No splashing waves. There is also an open deck space where you can enjoy a comfortable cruise even on rainy days, and you can also feel the sea breeze. Safe for small children

9 rank

SALE! [Ishigaki Island/Taketomi Island/About 3 hours] Phantom Island + Snorkeling ☆ A popular course where you can enjoy 3 things including sea turtles and clownfish! Recommended for beginners, couples, and women!

Marine Shop Agai Tira
Ishigaki Island
15,000 circle 6,500 Yen ~ (tax included)
Discount campaign in progress!
  • 4.6
  • (89 reviews/testimonials)

What a surprise!! This is a valuable course guided by a genuine islander who grew up on the island. It includes popular spots, a phantom island, and secret spots only known to islanders!! If you want to be satisfied, choose this course. Beginners, children and the elderly can participate. It's only natural that you will be satisfied as you will enjoy two spots, the popular lucky sea turtle search and the phantom island!! Sea turtle point

10 rank

[Onna Village Blue Cave ❤ Private Beach Diving] GoPro free photos and videos to your smartphone ❤️ Free towels, sandals, feeding ❤ Beginners welcome coupons available

Muto diving
Blue Cave/Onna Village
8,800 circle 3,980 Yen ~ (tax included)
Discount campaign in progress!
  • 4.9
  • (2512 reviews and experiences)

☆Corona countermeasure shop☆Okinawa Blue Cave Beach Experience Diving★Please take a look at our 5-star high rating reviews♪The messages we have received from many customers are our treasure! I'm proud! ! Photos and videos taken underwater will be transferred to your smartphone on the spot immediately after the dive! The cutting-edge GOPRO images are already beyond the capabilities of human eyeballs.

11 rank

[Kochi・Niyodo River] Experience crystal kayaking (clear kayaking) in the middle of the Niyodo Blue and take drone photos! Data gift!

Niyodogawa Outdoor Center
Kochi Ino
8,500 Yen ~ (tax included)
  • 4.8
  • (32 reviews/testimonials)

You can enjoy crystal kayaking at the top of the Niyodo River, where the water flows in from the Yasui Valley, where the Niyodo blue is the most beautiful. Become one with the water in a transparent crystal kayak! Take a walk on the water with a guide through the vast Niyodo blue of "miraculous transparency" ♪ Take a picture of the experience

12 rank

[Kouri Island Parasailing] Spring break discount available ☆ [Love Island] Take a walk in the sky above Heart Rock ~ Okinawa's longest rope at 200m! Free GOPRO ^^ [Breathtaking views, hidden places]

ANKER THE OCEAN CLUB
Nago/Headquarters/Sesoko Island/Minna Island/Kouri Island
10,000 circle 9,000 Yen ~ (tax included)
Discount campaign in progress!
  • 4.9
  • (54 reviews/testimonials)

NEW OPENING IN 2024♪ "Kouri Island Parasailing" Take an aerial stroll through the spectacular emerald green scenery with your family, couples, or friends ☆ Our shop is the only professional parasailing shop in the Nakijin Village/Kouri Island area. We will guide you to a spectacular view that can only be experienced here, with safety and security as our first priority, so that you can create the best memories for your customers. Bliss with your loved ones

13 rank

A popular set course to enjoy the sky and sea!! [Blue Cave Diving & Parasail] Last minute reservations OK, underwater photos included, beginners welcome [Onna Village, Chatan]

Diving shop mensore (Okinawa diving mensore)
Blue Cave/Onna Village
18,600 circle 9,980 Yen ~ (tax included)
Discount campaign in progress!
  • 4.5
  • (281 reviews and experiences)

The popular course [Blue Cave Diving and Parasail] is now available as a set course!! Underwater photos and flight photos will be given to you for free on the spot!! No license is required, so even first-time sea enthusiasts can enjoy this plan!! ★★★★★ Lots of free benefits!! ★★★★★ Lots of benefits such as beautiful photos taken with a GoPro and towel rentals for feeding

14 rank

[Ishigaki Island - Popular Spot] Enjoy the tropical rainforest! Experience the mysterious mangrove forest by SUP or kayak + land exploration + free photo and video shooting! Available on the day

Ishigaki Island Sea Tour
Ishigaki Island
8,000 circle 3,000 Yen ~ (tax included)
Discount campaign in progress!
  • 4.9
  • (760 reviews and experiences)

Kayak or SUP experience in the Fukidori River mangrove community, which is designated as a natural monument of Ishigaki Island and a cultural property of the city! The river flow is very calm, and this tour focuses on safety and can be enjoyed by many people, including beginners of kayaking and SUP, as well as small children. Although it is a course for beginners, it has a perfect natural taste! On the way through the mangrove arch

15 rank

[Ishigaki Island/Half-day] Beginners and groups welcome! Cruise, Manta and sea turtle experience diving & snorkeling, equipment, drinks, towels included, free high-definition camera photography

OceanStudio
Ishigaki Island
15,000 circle 10,000 Yen ~ (tax included)
Discount campaign in progress!
  • 4.7
  • (121 reviews and experiences)

◉ Boat cruising and diving experience with manta rays, sea turtles and coral ◎ Boat cruising and diving in the crystal clear sea of Ishigaki Island's Kabira, which has been awarded three Michelin stars, where you can enjoy manta rays, sea turtles and colorful coral. ◎ A popular plan that allows you to enjoy the spectacular views above and below the water in half a day ◎ All of our instructors are experienced diving instructors.

16 rank

[Ishigaki Island/Half-day] Blue Cave Exploration & Snorkeling★You might even see some sea turtles★Free pick-up/photo data/equipment rental! Same-day reservations welcome!

Ishigaki Island ADVENTURE PiPi
Ishigaki Island
13,500 circle 6,900 Yen ~ (tax included)
Discount campaign in progress!
  • 4.9
  • (1382 reviews and experiences)

★Over 300,000 participants! A safe and secure tour! ★Recommended for beginners! ★Free photo data, equipment rental, and hot showers♪★You might even see a sea turtle! ★Participants will receive special benefits (coupons for restaurants, etc., and information on hidden spots)! [Blue Cave Exploration & Snorkeling] On the way to the Blue Cave, a guide will talk about Ishigaki Island.

17 rank

《Limited Course》【Ishigaki Island/Very Popular】3 major spots★Kabira Bay + Blue Cave + Recovery Falls and sea turtle snorkeling! Same-day reservations OK★Free use of facilities and transfers KAS

Ishigaki Island Tour Guide All Blue
Ishigaki Island
16,800 circle 6,000 Yen ~ (tax included)
Discount campaign in progress!
  • 4.8
  • (703 reviews and experiences)

◉ A long-established company with a high level of satisfaction, now in its 16th year, where all instructors are safe and secure ◉ Use of the spectacular clubhouse facilities (parking, showers, lockers with keys, changing rooms, all 500 yen free♪) ◉ We recommend joining on the first day! (Coupons for discounts on boats to remote islands, Taketomi water buffalo carts, and souvenirs from affiliated stores are included!) ◉ Fun guides even while traveling by car ◉ Sea turtles, Kumano minimo, and fish

18 rank

[Hokkaido, Otaru] The original! Otaru Blue Cave Cruise

TUUSEN Co., Ltd.
Otaru, Kiroro, Shakotan
5,500 Yen ~ (tax included)
  • 4.8
  • (58 reviews and experiences)

The original! Otaru Blue Cave Cruise Tsuusen Co., Ltd. Leave the popular Otaru Blue Cave to us! Starting from the Otaru Canal, a fun guide will take you on a quick 80-minute tour of the Otaru Canal, Otaru Kaigan Quasi-National Park, and Blue Cave, stopping the boat at various points. You can take great commemorative photos on the open boat! Feeding the seagulls is also a popular experience. The dark areas deep inside the cave are greedily lit up.

19 rank

[Ishigaki Island] Private tour for one group [Kabira Bay] [SNS-specialized drone shooting x 5.4K latest GoPro shooting] Clear SUP or Clear Kayak

Marumarin
Ishigaki Island
9,800 circle 5,000 Yen ~ (tax included)
Discount campaign in progress!
  • 5.0
  • (343 reviews/testimonials)

[Private tour] "Time just for you. A completely private tour" A special time where you will not be disturbed by anyone. You can enjoy the beautiful sea of Ishigaki Island in your own space. The guide is limited to one group, so it is safe and secure! [Rapidly increasing in popularity!] A rare clear SUP and clear kayak tour even in Ishigaki Island! The experience time is longer than anywhere else! ︎

20 rank

[Spectacular Parasailing ◆ Ages 4 and up OK] Fun for everyone from children to adults! Selectable height: 60m/120m/200m [Blue Cave & JET option available]

Sky Walker
Urasoe/Ginowan
6,500 Yen ~ (tax included)
  • 5.0
  • (215 reviews and experiences)

・Sound parasailing with only Skywalker trademarked ♪ Music echoes even in the sky, making you feel refreshed! It also relieves tension for children and people who are afraid of heights.・Just get on a parasailing boat, put on a life jacket and harness, and take off from the boat! Even if you can't swim or don't have the physical strength, you can enjoy Okinawa's sky and sea to the fullest! steadily rising

*The contents of this article are current as of December 2023.

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