What is experiential tourism? A thorough introduction to nature experiences and manufacturing experiences at popular travel spots!
On this page, we introduce " Experience-based tourism "and" experiential travel ” Special feature!
Around the Kanto region including Tokyo, Hokkaido and Okinawa, etc. Nature experiences and manufacturing experiences held at popular spots in Japan We will thoroughly introduce recommended tours such as.
Together, What is experiential tourism? Basic knowledge and examples Let's check them all out.
table of contents
- 1 What is experiential tourism?
- 2 Popular areas and spots for experiential tourism
- 3 Popular types of nature experience tourism
- 4 Popular items for manufacturing experience-based tourism
- 5 Experience-based tourism/activities/leisure/play popular tours
- 6 Feature articles recommended by the editorial department
What is experiential tourism?
First of all" What is experiential tourism? "or" What is experiential travel? I would like to briefly review the overview for those who are interested in this.
What is experiential tourism? A form of travel where you can enjoy the nature and unique climate and customs of the area through activities and cultural experiences and leisure activities. This is a word that refers to.
The type is Further subdivided according to purpose, such as "stay-type," "tour-type," and "individual-type." It has been.
Also known as ecotourism, The appeal of this program is that you can gain inspiration and learn new things through experiences that cannot be experienced in everyday life. is.
For example, you can experience the life in the countryside. Agricultural experience "or" Old folk house experience ” where you can learn about local traditions, including “ Manufacturing experience ” are the top items.
Furthermore, in Japan, which has beautiful nature, you can enjoy the sea, mountains, rivers, forests, etc. Outdoor activities are also experiential tourism It corresponds to
Nowadays, not only traditional ways of enjoying things such as visiting sightseeing spots and gourmet spots, but also those The number of people participating in experiential tours and enjoying experiential tourism is increasing. doing.
Recommended agricultural experience-based sightseeing tour
Picnic in the field Holiday at the farm Private rental
Relax in a hammock, play with the goats, harvest vegetables in the field, and have Grandma Masako's special simmered salad for lunch, make veggie barbecue made with the harvested vegetables in the field, or on rainy days in the greenhouse, or relax in a Japanese-style guesthouse. Limited to one group per day.Enjoy your time as if you were back at home.
- 4.6
- (38 reviews/testimonials)
★ Connect online with your home and the hands-on tourist farm in Miyako Island's Alternative Farm Miyako via Zoom, and use the experience kit delivered in advance to directly experience the ``charms of sugarcane'' from sugarcane cultivation to brown sugar production. I will guide you. ➤ Enjoy the ``delicious, fun, and educational'' brown sugar making experience that we usually offer at tourist farms in Miyakojima at your home.
- 5.0
- (2 reviews/testimonials)
<Agriculture experience content> You can experience the process of growing vegetables in a 4-part series. The first edition was very well received, and this time it's the summer vegetable edition! Plans are in place for summer harvest. 1st time Sowing corn and other seeds and field preparation 2nd time Planting 3rd time Management work Thinning work etc. 4th time Harvesting *Work may change depending on the situation of the crops
Popular areas and spots for experiential tourism
In enjoying experiential tourism, Which one do you recommend? "or" What are the popular areas and spots? I think there are many people who have researched places such as ``.
In Japan, there are many memories that will last a lifetime. There are many areas and spots where you can enjoy experiential sightseeing. doing.
Next, based on Activity Japan reservation data, Ranking of popular prefectures for nature experience tourism ” and look at recommended spots.
Ranking of popular prefectures for nature experience tourism
|
The first place
|
Okinawa |
|---|---|
|
2nd place
|
Tokyo |
|
3rd place
|
Hokkaido |
|
4th place
|
Kyoto |
|
5th place
|
Yamanashi |
|
6th place
|
Kanagawa |
|
7th place
|
Hyogo |
|
8th place
|
Shiga |
|
9th place
|
Kagoshima |
|
10th place
|
Osaka |
Okinawa (including remote islands) is popular for stay-type experiential tourism!
A typical spot where you can enjoy experiential tourism in Japan is “ Okinawa (Including remote islands) "is.
From the emerald blue sea to the subtropical jungles represented by Yanbaru (Yanbaru), Popular experiential tours that allow you to fully enjoy nature are collecting.
Them Add an activity experience tour to your itinerary for a stimulating and educational trip to Okinawa Please enjoy!
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Enjoy Hokkaido's dynamic nature through experiential tourism!
You can enjoy winter sports such as skiing and snowboarding, as well as the magnificent nature of the northern land. Hokkaido ”.
Although the region is often associated with winter or snow, it is a place that is always popular in all seasons, spring, summer, fall, and winter. Enjoy different outdoor experiences that appeal to you all year round. can do.
Among them, as experiential tourism, Shiretoko, registered as a World Natural Heritage Site We recommend participating in the nature tours held in .
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Popular types of nature experience tourism
One of the best parts of experiential tourism is Enjoy the local nature such as the sea, rivers, mountains, lakes, and sky. to do.
In Japan, there are Okinawa (including remote islands) "or" Hokkaido There are many scenic outdoor spots scattered all over the country, including ``.
The following is based on Activity Japan reservation data. Popular ranking of nature experience tourism ”.
Popular ranking of nature experience tourism
|
The first place
|
snorkeling |
|---|---|
|
2nd place
|
Trial diving (beginners OK) |
|
3rd place
|
SUP (stand up paddle board) |
|
4th place
|
canoe/kayak |
|
5th place
|
parasailing |
|
6th place
|
Sea fishing/fishing boat |
|
7th place
|
banana boat towing tube |
|
8th place
|
water park |
|
9th place
|
Smelt fishing/Ice smelt fishing |
|
10th place
|
Cruising/onboard party |
Marine sports-based experiential tourism that allows you to fully enjoy the ocean is popular!
The most popular experiential tourism content is Marine sports activities There are many.
Can be enjoyed by small children snorkeling ” and “Beginners can dive into the sea.” Trial diving (beginners OK) ” are the top items.
In addition, in recent years, fishing gear rental allows you to participate empty-handed. Sea fishing/fishing boat ” is increasing demand from beginners and women's groups.
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Popular items for manufacturing experience-based tourism
It attracts support from a wide range of people, regardless of age or gender, as an experiential sightseeing experience that can be enjoyed at a travel destination. Manufacturing experience ”.
While learning about the traditional culture and historical background of the area, Create one-of-a-kind original works in the world That's what makes it so appealing.
The following is based on Activity Japan reservation data. Popular ranking of manufacturing experience-based tourism ”.
Popular ranking of manufacturing experience-based tourism
|
The first place
|
Ceramics experience/ceramics class |
|---|---|
|
2nd place
|
Shisa making |
|
3rd place
|
Handmade accessories/accessory making |
|
4th place
|
Aroma experience, incense mixing, incense making |
|
5th place
|
Glasswork/glass workshop |
|
6th place
|
Handmade candles/candle making |
|
7th place
|
Interior/miscellaneous goods making class |
|
8th place
|
Braiding experience/braiding class |
|
9th place
|
Leather craft class |
|
10th place
|
Blacksmith tour/blacksmith experience |
A staple of experiential tourism is pottery experiences and pottery classes!
The most popular Japanese culture and manufacturing experience to enjoy while traveling is “ Ceramics experience/ceramics class ”.
Authentic “ Electric potter's wheel experience ”, which can be enjoyed by small children as well as “ Painting/coloring experience ” Various plans are being held.
The only original ceramic work in the world, Perfect for your home or as a gift for your loved ones is.
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Experience-based tourism/activities/leisure/play popular tours
Finally, based on Activity Japan's latest reservation data, Experience-based tourism/activities/leisure/play popular tours ” will be introduced.
Please refer to the tour contents and fees (prices), as well as reviews and word-of-mouth testimonials, to help you compare and choose a plan.
This ticket will go on sale at midnight on Friday, November 28, 2025. Reservations cannot be made before this date and time. This is a digital ticket exclusively for the local sake tasting experience at the special venue for the "SAKE and Fermentation Market in Akita City" event. Present your ticket voucher at the venue reception to exchange it for a local sake exchange voucher (8 tickets, one ticket per drink) and softened water. 2026/1
- 4.9
- (901 reviews/testimonials)
★Over 300,000 participants! A safe and secure tour! ★Recommended for beginners! ★Free transportation to Miyakojima and Kurimajima! ★Free photo data and equipment rental! ★Swim with sea turtles! ★Participants receive special benefits (coupons for use at restaurants, information on hidden spots, etc.)! ★Overwhelming satisfaction! [Half-day sea turtle snorkeling!]
- 4.6
- (51 reviews/testimonials)
★Our whale guide, who explains the ecology and behavior of whales, is extremely popular★Okinawa's largest shop, established 43 years ago! Special tours based on years of experience★"Tours that will please both your kids and your wallet" recommended for family groups★Stamp rally with prizes that kids will love & family-friendly, completely non-smoking boat + free admission for children 0-5 years old★Photos & transportation & raincoats & motion sickness wristbands
- 4.7
- (2499 reviews and experiences)
[Very popular] We also hold Blue Cave Snorkeling events for people aged 2 to 70! → https://activityjapan.com/publish/plan/18400 Another plan [All-you-can-play in the Blue Cave for one day] Equipment rental service is now open! → https://activityjapan.com/pu
- 4.9
- (1779 reviews and experiences)
★Over 300,000 participants! A safe and secure tour! ★Recommended for beginners! ★Free photo data, equipment rental, and hot showers♪ ★You might even see a sea turtle! ★Participant benefits (coupons for restaurants, etc., information on hidden spots) included! ★Groups welcome! [Blue Cave Exploration & Snorkeling] On the way to the Blue Cave, you can enjoy the view of Ishigaki Island.
- 4.9
- (506 reviews and experiences)
★Total number of participants exceeded 300,000! Safe and secure tour! ★Activities recommended for beginners! ★Encounter nocturnal creatures unique to tropical countries! ★If the weather is nice, you can also enjoy the natural planetarium! ★Participant benefits (coupons that can be used at restaurants, etc., information on hidden spots) included! ★Overwhelming satisfaction! Go out to Miyakojima at night and see the creatures unique to the subtropics.
- 4.8
- (910 reviews/testimonials)
★Total number of participants exceeded 300,000! Safe and secure tour! ★Activities recommended for beginners! ★Equipment rental is free♪★Encounter nocturnal creatures unique to tropical countries! ★If the weather is nice, you can also enjoy the natural planetarium! ★Participant benefits (coupons that can be used at restaurants, etc., information on hidden spots) included! Creatures unique to the subtropics found on Ishigaki Island at night
- 4.9
- (517 reviews and experiences)
★Over 300,000 participants! A safe and secure tour! ★Recommended for beginners! ★Plan with free transportation throughout Miyakojima and Kurimajima! ★Free photo data and equipment rental♪ ★Swim with sea turtles! ★Participant benefits (coupons available at restaurants, etc., information on hidden spots) included! ★Overwhelming satisfaction! [Sea turtle snorkeling x Pumpkin bell
- 4.5
- (57 reviews/testimonials)
Located about 30-40 minutes by car from central Sapporo, the popular Ibarato River is the perfect place to experience ice fishing for smelt! Pick-up from Sapporo Station is included, and all equipment is provided, so you can come empty-handed! Feel free to join us. This is an outdoor activity, so please dress warmly. (Only rubber boots are available for free rental. Please request on the day.) Bait cannot be used.
- 4.9
- (648 reviews and experiences)
★Over 300,000 participants! A safe and secure tour! ★Recommended for beginners! ★Free photo data, equipment rental, and hot showers♪★Free transportation included! ★You might even see a sea turtle! ★Participant benefits (coupons that can be used at restaurants, etc., information on hidden spots) included! ★A satisfying plan that can be enjoyed from early morning to afternoon! ★English support available! [Ma
- 4.9
- (694 reviews and experiences)
★★If you come to Miyakojima, you must visit "Yuni no Hama"★★ It's going viral on TikTok as the "best beach in heaven"!! If you come to Miyakojima, you must visit this place! The famous Yuni no Hama tour★ This performance is possible only because the captain and guide are from Miyakojima! It's a very popular photo spot for influencers and models, and a great place for music videos! Make wonderful memories in Miyakojima
- 4.7
- (16 reviews/testimonials)
==================================Go with the Fishing Sensei! A plan to go smelt fishing empty-handed♪ Drilling holes, fishing, frying the smelt you catch... This is a smelt fishing tour where you do it all by yourself from start to finish! Since you are not prepared, but challenge yourself, you can learn while having fun.
- 4.9
- (104 reviews/testimonials)
★2024 Activity Japan Naha & Kerama Islands Area Parasailing Category Review Ranking No. 1 (2nd year in a row, 2023-2024) ★No. 1 in number of parasailing achievements and users ★Okinawa's longest rope at 200m! Okinawa's most established parasail store ★A 23-year-old safety store that puts the first priority on avoiding accidents on your important trip ★"
- 4.2
- (48 reviews/testimonials)
This is the perfect winter experience! Why not try smelt fishing while looking at Mt. Fuji? It's a dome boat, so you won't have to worry about the cold! You can have a fun experience! If you want to catch a lot of smelt, we recommend the morning! Smelt are best caught in the morning, so if you come early in the morning, you'll have even more fun! Of course, you can choose the meeting time between 7am and 2pm depending on your schedule.
- 4.9
- (41 reviews and experiences)
This is a smelt fishing experience tour brought to you by a leading smelt fishing guide who has guided the most customers in Hokkaido. This is a luxurious plan that rents out the Minami fishing spot, known as the best spot, at Lake Shinotsu in Shinshinotsu Village, one of the best smelt fishing spots in Hokkaido. It is also the location for the smelt fishing of a certain famous variety show from Hokkaido.
- 5.0
- (177 reviews/testimonials)
Miyakojima's natural beauty at night is also captivating! This is a collaboration between the popular jungle exploration tour and the stargazing tour! Enjoy an extraordinary Miyakojima night with a nighttime jungle exploration and a stargazing sky that shines like a planetarium!
- 4.6
- (54 reviews/testimonials)
◆ Tour Overview ◆ Kabira Bay, a popular scenic spot on Ishigaki Island. Advance reservations for the classic glass-bottom boat tour are a great deal with up to 23% off! We also provide a free parking lot exclusively for our guests, so you don't have to worry about finding a parking spot. Those who come by car can also come with peace of mind! You can participate in the glass-bottom boat tour in your everyday clothes, and it is suitable for everyone, from small children to adults.
- 5.0
- (882 reviews and experiences)
[Small group tours] Unlike major tours, we only offer small group tours. You can enjoy a relaxed time while being able to pay close attention to each group. We also take drone photos during the tour to ensure that your memories are preserved. Experience it on Ishigaki Island! ✅ Transparent Clear SUP/Clear Kayak ✅ Classic Regular SUP
【Ishigaki Island/半日】世界が認めた「川平湾」選べるSUP/カヌー★送迎/写真データ無料で追加料金ナシ・当日予約OK！
- 4.9
- (870 reviews and experiences)
★累計参加人数30万人突破！安心安全なツアー！★初心者にもおすすめのアクティビティ！★写真データ＆備品レンタル＆温水シャワー無料♪★無料送迎付き！★参加者特典（飲食店等で利用できるクーポン、穴場スポット情報）付き！★英語対応可能！【川平湾SUP/カヌー】Ishigaki Islandを代表する景勝地「川平湾」をSUP又はカ
【Ishigaki Island】秋冬期限定価格‼️不思議な森マングローブをカヤック/sup体験＆上陸し植物や生き物を知るジャングル冒険ツアー❗️写真•動画無料
- 4.9
- (1589 reviews and experiences)
Kayaking or SUP experience in the Fukido River mangrove forest, a natural monument of Ishigaki Island and a designated cultural asset of the city! Our motto is "A great experience that is both affordable and highly satisfying!" We strive to provide this experience every day! Our staff are locals or residents of the island. The river flows very gently, making it a great place for beginners and small children to enjoy kayaking or SUP.
*The contents of this article are current as of December 2023.
