What is experiential tourism? A thorough introduction to nature experiences and manufacturing experiences at popular travel spots!

On this page, we introduce " Experience-based tourism "and" experiential travel ” Special feature!
Around the Kanto region including Tokyo, Hokkaido and Okinawa, etc. Nature experiences and manufacturing experiences held at popular spots in Japan We will thoroughly introduce recommended tours such as.
Together, What is experiential tourism? Basic knowledge and examples Let's check them all out.
table of contents
- 1 What is experiential tourism?
- 2 Popular areas and spots for experiential tourism
- 3 Popular types of nature experience tourism
- 4 Popular items for manufacturing experience-based tourism
- 5 Experience-based tourism/activities/leisure/play popular tours
- 6 Feature articles recommended by the editorial department
What is experiential tourism?
First of all" What is experiential tourism? "or" What is experiential travel? I would like to briefly review the overview for those who are interested in this.
What is experiential tourism? A form of travel where you can enjoy the nature and unique climate and customs of the area through activities and cultural experiences and leisure activities. This is a word that refers to.
The type is Further subdivided according to purpose, such as "stay-type," "tour-type," and "individual-type." It has been.
Also known as ecotourism, The appeal of this program is that you can gain inspiration and learn new things through experiences that cannot be experienced in everyday life. is.
For example, you can experience the life in the countryside. Agricultural experience "or" Old folk house experience ” where you can learn about local traditions, including “ Manufacturing experience ” are the top items.
Furthermore, in Japan, which has beautiful nature, you can enjoy the sea, mountains, rivers, forests, etc. Outdoor activities are also experiential tourism It corresponds to
Nowadays, not only traditional ways of enjoying things such as visiting sightseeing spots and gourmet spots, but also those The number of people participating in experiential tours and enjoying experiential tourism is increasing. doing.
Recommended agricultural experience-based sightseeing tour
Picnic in the field Holiday at the farm Private rental
Relax in a hammock, play with the goats, harvest vegetables in the field, and have Grandma Masako's special simmered salad for lunch, make veggie barbecue made with the harvested vegetables in the field, or on rainy days in the greenhouse, or relax in a Japanese-style guesthouse. Limited to one group per day.Enjoy your time as if you were back at home.
- 4.6
- (38 reviews/testimonials)
★ Connect online with your home and the hands-on tourist farm in Miyako Island's Alternative Farm Miyako via Zoom, and use the experience kit delivered in advance to directly experience the ``charms of sugarcane'' from sugarcane cultivation to brown sugar production. I will guide you. ➤ Enjoy the ``delicious, fun, and educational'' brown sugar making experience that we usually offer at tourist farms in Miyakojima at your home.
- 5.0
- (2 reviews/testimonials)
<Agriculture experience content> You can experience the process of growing vegetables in a 4-part series. The first edition was very well received, and this time it's the summer vegetable edition! Plans are in place for summer harvest. 1st time Sowing corn and other seeds and field preparation 2nd time Planting 3rd time Management work Thinning work etc. 4th time Harvesting *Work may change depending on the situation of the crops
Popular areas and spots for experiential tourism

In enjoying experiential tourism, Which one do you recommend? "or" What are the popular areas and spots? I think there are many people who have researched places such as ``.
In Japan, there are many memories that will last a lifetime. There are many areas and spots where you can enjoy experiential sightseeing. doing.
Next, based on Activity Japan reservation data, Ranking of popular prefectures for nature experience tourism ” and look at recommended spots.
Ranking of popular prefectures for nature experience tourism
The first place
|
Okinawa |
---|---|
2nd place
|
Tokyo |
3rd place
|
Hokkaido |
4th place
|
Kyoto |
5th place
|
Yamanashi |
6th place
|
Kanagawa |
7th place
|
Hyogo |
8th place
|
Shiga |
9th place
|
Kagoshima |
10th place
|
Osaka |
Okinawa (including remote islands) is popular for stay-type experiential tourism!

A typical spot where you can enjoy experiential tourism in Japan is “ Okinawa (Including remote islands) "is.
From the emerald blue sea to the subtropical jungles represented by Yanbaru (Yanbaru), Popular experiential tours that allow you to fully enjoy nature are collecting.
Them Add an activity experience tour to your itinerary for a stimulating and educational trip to Okinawa Please enjoy!
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Enjoy Hokkaido's dynamic nature through experiential tourism!

You can enjoy winter sports such as skiing and snowboarding, as well as the magnificent nature of the northern land. Hokkaido ”.
Although the region is often associated with winter or snow, it is a place that is always popular in all seasons, spring, summer, fall, and winter. Enjoy different outdoor experiences that appeal to you all year round. can do.
Among them, as experiential tourism, Shiretoko, registered as a World Natural Heritage Site We recommend participating in the nature tours held in .
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Popular types of nature experience tourism

One of the best parts of experiential tourism is Enjoy the local nature such as the sea, rivers, mountains, lakes, and sky. to do.
In Japan, there are Okinawa (including remote islands) "or" Hokkaido There are many scenic outdoor spots scattered all over the country, including ``.
The following is based on Activity Japan reservation data. Popular ranking of nature experience tourism ”.
Popular ranking of nature experience tourism
The first place
|
snorkeling |
---|---|
2nd place
|
Trial diving (beginners OK) |
3rd place
|
SUP (stand up paddle board) |
4th place
|
canoe/kayak |
5th place
|
parasailing |
6th place
|
Sea fishing/fishing boat |
7th place
|
banana boat towing tube |
8th place
|
water park |
9th place
|
Smelt fishing/Ice smelt fishing |
10th place
|
Cruising/onboard party |
Marine sports-based experiential tourism that allows you to fully enjoy the ocean is popular!
The most popular experiential tourism content is Marine sports activities There are many.
Can be enjoyed by small children snorkeling ” and “Beginners can dive into the sea.” Trial diving (beginners OK) ” are the top items.
In addition, in recent years, fishing gear rental allows you to participate empty-handed. Sea fishing/fishing boat ” is increasing demand from beginners and women's groups.
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Popular items for manufacturing experience-based tourism

It attracts support from a wide range of people, regardless of age or gender, as an experiential sightseeing experience that can be enjoyed at a travel destination. Manufacturing experience ”.
While learning about the traditional culture and historical background of the area, Create one-of-a-kind original works in the world That's what makes it so appealing.
The following is based on Activity Japan reservation data. Popular ranking of manufacturing experience-based tourism ”.
Popular ranking of manufacturing experience-based tourism
The first place
|
Ceramics experience/ceramics class |
---|---|
2nd place
|
Shisa making |
3rd place
|
Handmade accessories/accessory making |
4th place
|
Aroma experience, incense mixing, incense making |
5th place
|
Glasswork/glass workshop |
6th place
|
Handmade candles/candle making |
7th place
|
Interior/miscellaneous goods making class |
8th place
|
Braiding experience/braiding class |
9th place
|
Leather craft class |
10th place
|
Blacksmith tour/blacksmith experience |
A staple of experiential tourism is pottery experiences and pottery classes!

The most popular Japanese culture and manufacturing experience to enjoy while traveling is “ Ceramics experience/ceramics class ”.
Authentic “ Electric potter's wheel experience ”, which can be enjoyed by small children as well as “ Painting/coloring experience ” Various plans are being held.
The only original ceramic work in the world, Perfect for your home or as a gift for your loved ones is.
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Experience-based tourism/activities/leisure/play popular tours
Finally, based on Activity Japan's latest reservation data, Experience-based tourism/activities/leisure/play popular tours ” will be introduced.
Please refer to the tour contents and fees (prices), as well as reviews and word-of-mouth testimonials, to help you compare and choose a plan.
- 4.9
- (495 reviews and experiences)
★★If you come to Miyakojima, you must visit "Yuni Beach"★★The famous Yuni Beach tour, which is a must-visit place on TikTok if you come to Miyakojima★This performance is possible only because the captain and guide are from Miyakojima! It is very popular as a photo spot for influencers and models and for PV shooting! Why not join us in making wonderful memories of Miyakojima? Drone
- 4.7
- (2279 reviews and experiences)
[Very popular] We also hold Blue Cave Snorkeling events for people aged 2 to 70! → https://activityjapan.com/publish/plan/18400 Another plan [All-you-can-play in the Blue Cave for one day] Equipment rental service is now open! → https://activityjapan.com/pu
[Okinawa, Motobu, Sesoko Island] Super popular! Anyone can enjoy a 30-minute glass canoe tour!
- 4.9
- (17 reviews and experiences)
☆Free photo and video gift☆彡☆Free for children under 3☆彡Let's go on a leisurely sightseeing tour in an all-clear roofed glass canoe at Anchi Beach on Sesoko Island, which boasts one of the most beautiful oceans on the main island of Okinawa! While taking photos and chatting with each other, you can see the corals and fish up close at your feet.
- 4.8
- (769 reviews and experiences)
[100% encounter rate continues! Sea Turtle Snorkel Tour》・You can also see clownfish and tropical fish.・I have overwhelming confidence in my photography! It's sure to look great on SNS♪ - Of course, all data will be given as a free gift. No limit on number of sheets!・Recommended for friends, couples, and even families.・It is safe even for small children as it is held in small groups and on the shallow shore.
- 4.8
- (121 reviews and experiences)
[The sea of Okinawa that the world is in love with] The sea of Okinawa that is loved by people all over the world! This is a set plan that carefully selects the most popular activities! Enjoy the beautiful ocean with the popular "Blue Cave Boat Snorkeling"! You can enjoy feeding the fish. "Shisa Parasailing" takes a big flight over the blue sea of Uruma City's "Undersea Road", a tourist attraction.
- 4.9
- (711 reviews and experiences)
The summer when you are 2 years old and the summer when you are 5 years old only happen once in a lifetime. This is a snorkeling plan that is popular with families, couples, and friends, making it the best memory of your trip to Okinawa and families with small children. Even if you're worried because your child is small, it's your first time in the ocean, or your mom and dad can't swim, it's okay! ! The instructor in charge will be able to help not only children but also adults.
- 4.9
- (48 reviews/testimonials)
We offer safe and fun snorkeling tours in the ocean of Miyakojima! All of our staff are PADI snorkel guides, and many of our guides have years of experience. Another feature of our company is that we have several guides who are natives of the island, including the captain who was born and raised on the island. We want our customers to fully enjoy Miyakojima.
[Hokkaido, Otaru] Blue Cave | Famous Captain's Adventure Let's Go Cruise!
- 4.8
- (131 reviews/testimonials)
A tour to the Blue Cave while listening to stories about Otaru's unknown nature, history, and culture! You will be guided to the Blue Cave while remaining on the boat. All-weather (type with a cabin) No splashing waves. There is also an open deck space where you can enjoy a comfortable cruise even on rainy days, and you can also feel the sea breeze. Safe for small children
- 4.6
- (89 reviews/testimonials)
What a surprise!! This is a valuable course guided by a genuine islander who grew up on the island. It includes popular spots, a phantom island, and secret spots only known to islanders!! If you want to be satisfied, choose this course. Beginners, children and the elderly can participate. It's only natural that you will be satisfied as you will enjoy two spots, the popular lucky sea turtle search and the phantom island!! Sea turtle point
- 4.9
- (2512 reviews and experiences)
☆Corona countermeasure shop☆Okinawa Blue Cave Beach Experience Diving★Please take a look at our 5-star high rating reviews♪The messages we have received from many customers are our treasure! I'm proud! ! Photos and videos taken underwater will be transferred to your smartphone on the spot immediately after the dive! The cutting-edge GOPRO images are already beyond the capabilities of human eyeballs.
- 4.8
- (32 reviews/testimonials)
You can enjoy crystal kayaking at the top of the Niyodo River, where the water flows in from the Yasui Valley, where the Niyodo blue is the most beautiful. Become one with the water in a transparent crystal kayak! Take a walk on the water with a guide through the vast Niyodo blue of "miraculous transparency" ♪ Take a picture of the experience
- 4.9
- (54 reviews/testimonials)
NEW OPENING IN 2024♪ "Kouri Island Parasailing" Take an aerial stroll through the spectacular emerald green scenery with your family, couples, or friends ☆ Our shop is the only professional parasailing shop in the Nakijin Village/Kouri Island area. We will guide you to a spectacular view that can only be experienced here, with safety and security as our first priority, so that you can create the best memories for your customers. Bliss with your loved ones
- 4.5
- (281 reviews and experiences)
The popular course [Blue Cave Diving and Parasail] is now available as a set course!! Underwater photos and flight photos will be given to you for free on the spot!! No license is required, so even first-time sea enthusiasts can enjoy this plan!! ★★★★★ Lots of free benefits!! ★★★★★ Lots of benefits such as beautiful photos taken with a GoPro and towel rentals for feeding
- 4.9
- (760 reviews and experiences)
Kayak or SUP experience in the Fukidori River mangrove community, which is designated as a natural monument of Ishigaki Island and a cultural property of the city! The river flow is very calm, and this tour focuses on safety and can be enjoyed by many people, including beginners of kayaking and SUP, as well as small children. Although it is a course for beginners, it has a perfect natural taste! On the way through the mangrove arch
- 4.7
- (121 reviews and experiences)
◉ Boat cruising and diving experience with manta rays, sea turtles and coral ◎ Boat cruising and diving in the crystal clear sea of Ishigaki Island's Kabira, which has been awarded three Michelin stars, where you can enjoy manta rays, sea turtles and colorful coral. ◎ A popular plan that allows you to enjoy the spectacular views above and below the water in half a day ◎ All of our instructors are experienced diving instructors.
- 4.9
- (1382 reviews and experiences)
★Over 300,000 participants! A safe and secure tour! ★Recommended for beginners! ★Free photo data, equipment rental, and hot showers♪★You might even see a sea turtle! ★Participants will receive special benefits (coupons for restaurants, etc., and information on hidden spots)! [Blue Cave Exploration & Snorkeling] On the way to the Blue Cave, a guide will talk about Ishigaki Island.
- 4.8
- (703 reviews and experiences)
◉ A long-established company with a high level of satisfaction, now in its 16th year, where all instructors are safe and secure ◉ Use of the spectacular clubhouse facilities (parking, showers, lockers with keys, changing rooms, all 500 yen free♪) ◉ We recommend joining on the first day! (Coupons for discounts on boats to remote islands, Taketomi water buffalo carts, and souvenirs from affiliated stores are included!) ◉ Fun guides even while traveling by car ◉ Sea turtles, Kumano minimo, and fish
[Hokkaido, Otaru] The original! Otaru Blue Cave Cruise
- 4.8
- (58 reviews and experiences)
The original! Otaru Blue Cave Cruise Tsuusen Co., Ltd. Leave the popular Otaru Blue Cave to us! Starting from the Otaru Canal, a fun guide will take you on a quick 80-minute tour of the Otaru Canal, Otaru Kaigan Quasi-National Park, and Blue Cave, stopping the boat at various points. You can take great commemorative photos on the open boat! Feeding the seagulls is also a popular experience. The dark areas deep inside the cave are greedily lit up.
- 5.0
- (343 reviews/testimonials)
[Private tour] "Time just for you. A completely private tour" A special time where you will not be disturbed by anyone. You can enjoy the beautiful sea of Ishigaki Island in your own space. The guide is limited to one group, so it is safe and secure! [Rapidly increasing in popularity!] A rare clear SUP and clear kayak tour even in Ishigaki Island! The experience time is longer than anywhere else! ︎
- 5.0
- (215 reviews and experiences)
・Sound parasailing with only Skywalker trademarked ♪ Music echoes even in the sky, making you feel refreshed! It also relieves tension for children and people who are afraid of heights.・Just get on a parasailing boat, put on a life jacket and harness, and take off from the boat! Even if you can't swim or don't have the physical strength, you can enjoy Okinawa's sky and sea to the fullest! steadily rising
*The contents of this article are current as of December 2023.