What is experiential tourism? A thorough introduction to nature experiences and manufacturing experiences at popular travel spots!

On this page, we introduce " Experience-based tourism "and" experiential travel ” Special feature!
Around the Kanto region including Tokyo, Hokkaido and Okinawa, etc. Nature experiences and manufacturing experiences held at popular spots in Japan We will thoroughly introduce recommended tours such as.
Together, What is experiential tourism? Basic knowledge and examples Let's check them all out.
table of contents
- 1 What is experiential tourism?
- 2 Popular areas and spots for experiential tourism
- 3 Popular types of nature experience tourism
- 4 Popular items for manufacturing experience-based tourism
- 5 Experience-based tourism/activities/leisure/play popular tours
- 6 Feature articles recommended by the editorial department
What is experiential tourism?
First of all" What is experiential tourism? "or" What is experiential travel? I would like to briefly review the overview for those who are interested in this.
What is experiential tourism? A form of travel where you can enjoy the nature and unique climate and customs of the area through activities and cultural experiences and leisure activities. This is a word that refers to.
The type is Further subdivided according to purpose, such as "stay-type," "tour-type," and "individual-type." It has been.
Also known as ecotourism, The appeal of this program is that you can gain inspiration and learn new things through experiences that cannot be experienced in everyday life. is.
For example, you can experience the life in the countryside. Agricultural experience "or" Old folk house experience ” where you can learn about local traditions, including “ Manufacturing experience ” are the top items.
Furthermore, in Japan, which has beautiful nature, you can enjoy the sea, mountains, rivers, forests, etc. Outdoor activities are also experiential tourism It corresponds to
Nowadays, not only traditional ways of enjoying things such as visiting sightseeing spots and gourmet spots, but also those The number of people participating in experiential tours and enjoying experiential tourism is increasing. doing.
Recommended agricultural experience-based sightseeing tour
Picnic in the field Holiday at the farm Private rental
Relax in a hammock, play with the goats, harvest vegetables in the field, and have Grandma Masako's special simmered salad for lunch, make veggie barbecue made with the harvested vegetables in the field, or on rainy days in the greenhouse, or relax in a Japanese-style guesthouse. Limited to one group per day.Enjoy your time as if you were back at home.
- 4.6
- (38 reviews/testimonials)
★ Connect online with your home and the hands-on tourist farm in Miyako Island's Alternative Farm Miyako via Zoom, and use the experience kit delivered in advance to directly experience the ``charms of sugarcane'' from sugarcane cultivation to brown sugar production. I will guide you. ➤ Enjoy the ``delicious, fun, and educational'' brown sugar making experience that we usually offer at tourist farms in Miyakojima at your home.
- 5.0
- (2 reviews/testimonials)
<Agriculture experience content> You can experience the process of growing vegetables in a 4-part series. The first edition was very well received, and this time it's the summer vegetable edition! Plans are in place for summer harvest. 1st time Sowing corn and other seeds and field preparation 2nd time Planting 3rd time Management work Thinning work etc. 4th time Harvesting *Work may change depending on the situation of the crops
Popular areas and spots for experiential tourism

In enjoying experiential tourism, Which one do you recommend? "or" What are the popular areas and spots? I think there are many people who have researched places such as ``.
In Japan, there are many memories that will last a lifetime. There are many areas and spots where you can enjoy experiential sightseeing. doing.
Next, based on Activity Japan reservation data, Ranking of popular prefectures for nature experience tourism ” and look at recommended spots.
Ranking of popular prefectures for nature experience tourism
The first place
|
Okinawa |
---|---|
2nd place
|
Tokyo |
3rd place
|
Hokkaido |
4th place
|
Kyoto |
5th place
|
Yamanashi |
6th place
|
Kanagawa |
7th place
|
Hyogo |
8th place
|
Shiga |
9th place
|
Kagoshima |
10th place
|
Osaka |
Okinawa (including remote islands) is popular for stay-type experiential tourism!

A typical spot where you can enjoy experiential tourism in Japan is “ Okinawa (Including remote islands) "is.
From the emerald blue sea to the subtropical jungles represented by Yanbaru (Yanbaru), Popular experiential tours that allow you to fully enjoy nature are collecting.
Them Add an activity experience tour to your itinerary for a stimulating and educational trip to Okinawa Please enjoy!
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Enjoy Hokkaido's dynamic nature through experiential tourism!

You can enjoy winter sports such as skiing and snowboarding, as well as the magnificent nature of the northern land. Hokkaido ”.
Although the region is often associated with winter or snow, it is a place that is always popular in all seasons, spring, summer, fall, and winter. Enjoy different outdoor experiences that appeal to you all year round. can do.
Among them, as experiential tourism, Shiretoko, registered as a World Natural Heritage Site We recommend participating in the nature tours held in .
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Popular types of nature experience tourism

One of the best parts of experiential tourism is Enjoy the local nature such as the sea, rivers, mountains, lakes, and sky. to do.
In Japan, there are Okinawa (including remote islands) "or" Hokkaido There are many scenic outdoor spots scattered all over the country, including ``.
The following is based on Activity Japan reservation data. Popular ranking of nature experience tourism ”.
Popular ranking of nature experience tourism
The first place
|
snorkeling |
---|---|
2nd place
|
Trial diving (beginners OK) |
3rd place
|
SUP (stand up paddle board) |
4th place
|
canoe/kayak |
5th place
|
parasailing |
6th place
|
Sea fishing/fishing boat |
7th place
|
banana boat towing tube |
8th place
|
water park |
9th place
|
Smelt fishing/Ice smelt fishing |
10th place
|
Cruising/onboard party |
Marine sports-based experiential tourism that allows you to fully enjoy the ocean is popular!
The most popular experiential tourism content is Marine sports activities There are many.
Can be enjoyed by small children snorkeling ” and “Beginners can dive into the sea.” Trial diving (beginners OK) ” are the top items.
In addition, in recent years, fishing gear rental allows you to participate empty-handed. Sea fishing/fishing boat ” is increasing demand from beginners and women's groups.
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Popular items for manufacturing experience-based tourism

It attracts support from a wide range of people, regardless of age or gender, as an experiential sightseeing experience that can be enjoyed at a travel destination. Manufacturing experience ”.
While learning about the traditional culture and historical background of the area, Create one-of-a-kind original works in the world That's what makes it so appealing.
The following is based on Activity Japan reservation data. Popular ranking of manufacturing experience-based tourism ”.
Popular ranking of manufacturing experience-based tourism
The first place
|
Ceramics experience/ceramics class |
---|---|
2nd place
|
Shisa making |
3rd place
|
Handmade accessories/accessory making |
4th place
|
Aroma experience, incense mixing, incense making |
5th place
|
Glasswork/glass workshop |
6th place
|
Handmade candles/candle making |
7th place
|
Interior/miscellaneous goods making class |
8th place
|
Braiding experience/braiding class |
9th place
|
Leather craft class |
10th place
|
Blacksmith tour/blacksmith experience |
A staple of experiential tourism is pottery experiences and pottery classes!

The most popular Japanese culture and manufacturing experience to enjoy while traveling is “ Ceramics experience/ceramics class ”.
Authentic “ Electric potter's wheel experience ”, which can be enjoyed by small children as well as “ Painting/coloring experience ” Various plans are being held.
The only original ceramic work in the world, Perfect for your home or as a gift for your loved ones is.
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Experience-based tourism/activities/leisure/play popular tours
Finally, based on Activity Japan's latest reservation data, Experience-based tourism/activities/leisure/play popular tours ” will be introduced.
Please refer to the tour contents and fees (prices), as well as reviews and word-of-mouth testimonials, to help you compare and choose a plan.
- 4.7
- (2439 reviews and experiences)
[Very popular] We also hold Blue Cave Snorkeling events for people aged 2 to 70! → https://activityjapan.com/publish/plan/18400 Another plan [All-you-can-play in the Blue Cave for one day] Equipment rental service is now open! → https://activityjapan.com/pu
- 4.9
- (635 reviews and experiences)
★★If you come to Miyakojima, you must visit "Yuni no Hama"★★ It's going viral on TikTok as the "best beach in heaven"!! If you come to Miyakojima, you must visit this place! The famous Yuni no Hama tour★ This performance is possible only because the captain and guide are from Miyakojima! It's a very popular photo spot for influencers and models, and a great place for music videos! Make wonderful memories in Miyakojima
- 4.5
- (297 reviews and experiences)
The popular course [Blue Cave Diving and Parasail] is now available as a set course!! Underwater photos and flight photos will be given to you for free on the spot!! *Free underwater photos will only be given to your iPhone. For Android, a microSD card is required. If you hand over your mobile phone or digital camera to the staff during the parasail, we will take photos for free.
[Okinawa, Motobu, Sesoko Island] Super popular! Anyone can enjoy a 30-minute glass canoe tour!
- 4.9
- (25 reviews/testimonials)
☆Free photo and video gift☆彡☆Free for children under 3☆彡Let's go on a leisurely sightseeing tour in an all-clear roofed glass canoe at Anchi Beach on Sesoko Island, which boasts one of the most beautiful oceans on the main island of Okinawa! While taking photos and chatting with each other, you can see the corals and fish up close at your feet.
- 4.8
- (1061 reviews and experiences)
[100% encounter rate continues! Sea Turtle Snorkel Tour》・You can also see clownfish and tropical fish.・I have overwhelming confidence in my photography! It's sure to look great on SNS♪ - Of course, all data will be given as a free gift. No limit on number of sheets!・Recommended for friends, couples, and even families.・It is safe even for small children as it is held in small groups and on the shallow shore.
- 4.9
- (3397 reviews and experiences)
☆Corona countermeasure shop☆Okinawa Blue Cave Beach Experience Diving★Please take a look at our 5-star high rating reviews♪The messages we have received from many customers are our treasure! I'm proud! ! Photos and videos taken underwater will be transferred to your smartphone on the spot immediately after the dive! The cutting-edge GOPRO images are already beyond the capabilities of human eyeballs.
- 4.8
- (149 reviews/testimonials)
[The sea of Okinawa that the world is in love with] The sea of Okinawa that is loved by people all over the world! This is a set plan that carefully selects the most popular activities! Enjoy the beautiful ocean with the popular "Blue Cave Boat Snorkeling"! You can enjoy feeding the fish. "Shisa Parasailing" takes a big flight over the blue sea of Uruma City's "Undersea Road", a tourist attraction.
- 4.6
- (163 reviews/testimonials)
What a surprise!! This is a valuable course guided by a genuine islander who grew up on the island. It includes popular spots, a phantom island, and secret spots only known to islanders!! If you want to be satisfied, choose this course. Beginners, children and the elderly can participate. It's only natural that you will be satisfied as you will enjoy two spots, the popular lucky sea turtle search and the phantom island!! Sea turtle point
- 4.9
- (92 reviews and experiences)
★2024 Activity Japan Naha & Kerama Islands Area Parasailing Category Review Ranking No. 1 (2nd year in a row, 2023-2024) ★No. 1 in number of parasailing achievements and users ★Okinawa's longest rope at 200m! Okinawa's most established parasail store ★A 23-year-old safety store that puts the first priority on avoiding accidents on your important trip ★"
- 4.8
- (80 reviews and experiences)
"Kouri Island Parasailing" Take an aerial stroll through the magnificent emerald green scenery with your family, couples, or friends ☆ Our shop is the only professional parasailing shop in the Nakijin Village/Kouri Island area. We will guide you to a spectacular view that can only be experienced here, with safety and security as our first priority, so that you can create the best memories for your customers. Please enjoy a blissful moment with your loved one.
- 4.9
- (74 reviews and experiences)
We offer safe and fun snorkeling tours in the ocean of Miyakojima! All of our staff are PADI snorkel guides, and many of our guides have years of experience. Another feature of our company is that we have several guides who are natives of the island, including the captain who was born and raised on the island. We want our customers to fully enjoy Miyakojima.
- 4.6
- (23 reviews/testimonials)
[Miyakojima Parasailing] Instant reservations on the day are welcome! ☆彡 Why not take an aerial stroll over the spectacular views of Miyakojima? ▼Please check the details of this plan▼ \Recommended/┏━┓┏━┓┏━┓┏━┓┃Points┃┃Instant┃┃Tip┃┗━┛┗━┛┗━┛┗━┛【1】GoPro rental service! Economical at 3,300 yen! 【2】Discount limited to 6 groups per day! 【3】All vessels
- 4.9
- (206 reviews and experiences)
"360-degree Miyako Blue!!" Enjoy the easy and popular Uni Beach tour by boat on Miyakojima Island! Get great photos with a free drone! You'll be absolutely satisfied! Free! Get high-quality drone footage and videos as gifts! Capture stunning views that are sure to look great on social media! Data will be delivered the same day! (Delivered via Gigafile delivery) You'll be landing by boat.
- 4.7
- (521 reviews and experiences)
◉ Boat cruising and diving experience with manta rays, sea turtles and coral ◎ Boat cruising and diving in the crystal clear sea of Ishigaki Island's Kabira, which has been awarded three Michelin stars, where you can enjoy manta rays, sea turtles and colorful coral. ◎ A popular plan that allows you to enjoy the spectacular views above and below the water in half a day ◎ All of our instructors are experienced diving instructors.
- 4.9
- (425 reviews and experiences)
Opened in 2020! Uses rainbow parachutes and cute clownfish-colored parachutes! New boat made in the USA! Fully custom-made, one of a kind, with the captain's attention to detail★ Why not take a stroll through the beautiful sky and sea of Ishigaki Island on the clownfish-colored NOA with a parachute that is sure to look great on Instagram? (Depending on the wind and straits of the day,
- 4.9
- (794 reviews and experiences)
The summer when you are 2 years old and the summer when you are 5 years old only happen once in a lifetime. This is a snorkeling plan that is popular with families, couples, and friends, making it the best memory of your trip to Okinawa and families with small children. Even if you're worried because your child is small, it's your first time in the ocean, or your mom and dad can't swim, it's okay! ! The instructor in charge will be able to help not only children but also adults.
- 4.8
- (11 reviews/testimonials)
[Participation requirements] Weight less than 85 kg. This activity allows you to enjoy watching fish and coral reefs on a transparent board called "Clear SUP." We are one of the first to introduce the popular Clear SUP! It is a new type of marine sport that is sure to be photogenic. Even first-timers can participate with confidence. The beautiful beach right in front of the shop is the experience location. It's close, so it's perfect for those who want to try it for themselves.
- 4.8
- (226 reviews and experiences)
⭐️Clear SUP Unlike regular SUPs, this SUP has a transparent board! You can see fish and coral through the SUP. ⭐️Drone included. 4K high-definition drone for taking photos and videos! It's sure to look great on social media. ⭐️Free rental. All equipment needed during the tour can be rented for free. (Clear SUP)
- 4.8
- (158 reviews/testimonials)
Marine leisure high side is super popular! This plan includes "breathtaking parasailing" and includes all three major Okinawa activities. \30% OFF Limited Time Sale! /→ Reservations and details here 15,000 yen ~ ┗ https://activityjapan.com/publish/plan/14520- Plan details -
【Ishigaki Island】絶景の海!!《川平湾》少人数でのご案内♪【SNS特化ドローン撮影×5.4K最新GoPro撮影】クリアサップorクリアカヤック
- 5.0
- (642 reviews and experiences)
《少人数でのご案内》大手ツアーとは違い、当店は少人数制でのご案内となります。ひと組ひと組にしっかりと向き合いながら、ゆったりとした時間をお過ごしいただけます。さらにツアー中はドローン撮影も行い、思い出をしっかりカタチに残します。Ishigaki Islandで体験!✅ 透明なクリアSUP・クリアカヤック✅ 定番の通常SUP
*The contents of this article are current as of December 2023.