What is experiential tourism? A thorough introduction to nature experiences and manufacturing experiences at popular travel spots!

What is experiential tourism? A thorough introduction to nature experiences and manufacturing experiences at popular travel spots!
Update date:
Activity Japan Editorial Department

On this page, we introduce " Experience-based tourism "and" experiential travel ” Special feature!

Around the Kanto region including Tokyo, Hokkaido and Okinawa, etc. Nature experiences and manufacturing experiences held at popular spots in Japan We will thoroughly introduce recommended tours such as.

Together, What is experiential tourism? Basic knowledge and examples Let's check them all out.

What is experiential tourism?

What is experiential tourism? A thorough introduction to nature experiences and manufacturing experiences at popular travel spots!

First of all" What is experiential tourism? "or" What is experiential travel? I would like to briefly review the overview for those who are interested in this.

What is experiential tourism? A form of travel where you can enjoy the nature and unique climate and customs of the area through activities and cultural experiences and leisure activities. This is a word that refers to.

The type is Further subdivided according to purpose, such as "stay-type," "tour-type," and "individual-type." It has been.

Also known as ecotourism, The appeal of this program is that you can gain inspiration and learn new things through experiences that cannot be experienced in everyday life. is.

For example, you can experience the life in the countryside. Agricultural experience "or" Old folk house experience ” where you can learn about local traditions, including “ Manufacturing experience ” are the top items.

Furthermore, in Japan, which has beautiful nature, you can enjoy the sea, mountains, rivers, forests, etc. Outdoor activities are also experiential tourism It corresponds to

Nowadays, not only traditional ways of enjoying things such as visiting sightseeing spots and gourmet spots, but also those The number of people participating in experiential tours and enjoying experiential tourism is increasing. doing.

Recommended agricultural experience-based sightseeing tour

Picnic in the field Holiday at the farm Private rental

Abe noen
Koriyama/Miharu
3,240 Yen ~ (tax included)

Relax in a hammock, play with the goats, harvest vegetables in the field, and have Grandma Masako's special simmered salad for lunch, make veggie barbecue made with the harvested vegetables in the field, or on rainy days in the greenhouse, or relax in a Japanese-style guesthouse. Limited to one group per day.Enjoy your time as if you were back at home.

[Miyakojima] Online 75-minute tour to fully explore the charms of sugarcane! Comes with an experience kit that you can make together at home! From sugarcane cultivation to brown sugar production★Beginners and parents and children welcome

Alternative Farm Miyako
Miyako Island (Irabu Island, Shimoji Island, Kurima Island, Ikema Island)
6,500 Yen ~ (tax included)
  • 4.6
  • (38 reviews/testimonials)

★ Connect online with your home and the hands-on tourist farm in Miyako Island's Alternative Farm Miyako via Zoom, and use the experience kit delivered in advance to directly experience the ``charms of sugarcane'' from sugarcane cultivation to brown sugar production. I will guide you. ➤ Enjoy the ``delicious, fun, and educational'' brown sugar making experience that we usually offer at tourist farms in Miyakojima at your home.

[Fujisawa City, Kanagawa Prefecture] Ide Farm ☆ 2nd agricultural experience program where you can learn how to grow vegetables Summer vegetable edition Held 4 times in total ~ Comes with a nice vegetable souvenir ~

traveling vegetables
Shonan
2,500 Yen ~ (tax included)
  • 5.0
  • (2 reviews/testimonials)

<Agriculture experience content> You can experience the process of growing vegetables in a 4-part series. The first edition was very well received, and this time it's the summer vegetable edition! Plans are in place for summer harvest. 1st time Sowing corn and other seeds and field preparation 2nd time Planting 3rd time Management work Thinning work etc. 4th time Harvesting *Work may change depending on the situation of the crops

Popular areas and spots for experiential tourism

What is experiential tourism? A thorough introduction to nature experiences and manufacturing experiences at popular travel spots!

In enjoying experiential tourism, Which one do you recommend? "or" What are the popular areas and spots? I think there are many people who have researched places such as ``.

In Japan, there are many memories that will last a lifetime. There are many areas and spots where you can enjoy experiential sightseeing. doing.

Next, based on Activity Japan reservation data, Ranking of popular prefectures for nature experience tourism ” and look at recommended spots.

Ranking of popular prefectures for nature experience tourism

Okinawa
Tokyo
Hokkaido
Kyoto
Yamanashi
Kanagawa
Hyogo
Shiga
Kagoshima
Osaka
Based on the number of Activity Japan reservations

Okinawa (including remote islands) is popular for stay-type experiential tourism!

What is experiential tourism? A thorough introduction to nature experiences and manufacturing experiences at popular travel spots!

A typical spot where you can enjoy experiential tourism in Japan is “ Okinawa (Including remote islands) "is.

From the emerald blue sea to the subtropical jungles represented by Yanbaru (Yanbaru), Popular experiential tours that allow you to fully enjoy nature are collecting.

Them Add an activity experience tour to your itinerary for a stimulating and educational trip to Okinawa Please enjoy!

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Enjoy Hokkaido's dynamic nature through experiential tourism!

What is experiential tourism? A thorough introduction to nature experiences and manufacturing experiences at popular travel spots!

You can enjoy winter sports such as skiing and snowboarding, as well as the magnificent nature of the northern land. Hokkaido ”.

Although the region is often associated with winter or snow, it is a place that is always popular in all seasons, spring, summer, fall, and winter. Enjoy different outdoor experiences that appeal to you all year round. can do.

Among them, as experiential tourism, Shiretoko, registered as a World Natural Heritage Site We recommend participating in the nature tours held in .

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Popular types of nature experience tourism

What is experiential tourism? A thorough introduction to nature experiences and manufacturing experiences at popular travel spots!

One of the best parts of experiential tourism is Enjoy the local nature such as the sea, rivers, mountains, lakes, and sky. to do.

In Japan, there are Okinawa (including remote islands) "or" Hokkaido There are many scenic outdoor spots scattered all over the country, including ``.

The following is based on Activity Japan reservation data. Popular ranking of nature experience tourism ”.

Popular ranking of nature experience tourism

snorkeling
Trial diving (beginners OK)
SUP (stand up paddle board)
canoe/kayak
parasailing
Sea fishing/fishing boat
banana boat towing tube
water park
Smelt fishing/Ice smelt fishing
Cruising/onboard party
Based on the number of Activity Japan reservations

Marine sports-based experiential tourism that allows you to fully enjoy the ocean is popular!

What is experiential tourism? A thorough introduction to nature experiences and manufacturing experiences at popular travel spots!

The most popular experiential tourism content is Marine sports activities There are many.

Can be enjoyed by small children snorkeling ” and “Beginners can dive into the sea.” Trial diving (beginners OK) ” are the top items.

In addition, in recent years, fishing gear rental allows you to participate empty-handed. Sea fishing/fishing boat ” is increasing demand from beginners and women's groups.

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Popular items for manufacturing experience-based tourism

What is experiential tourism? A thorough introduction to nature experiences and manufacturing experiences at popular travel spots!

It attracts support from a wide range of people, regardless of age or gender, as an experiential sightseeing experience that can be enjoyed at a travel destination. Manufacturing experience ”.

While learning about the traditional culture and historical background of the area, Create one-of-a-kind original works in the world That's what makes it so appealing.

The following is based on Activity Japan reservation data. Popular ranking of manufacturing experience-based tourism ”.

Popular ranking of manufacturing experience-based tourism

Ceramics experience/ceramics class
Shisa making
Handmade accessories/accessory making
Aroma experience, incense mixing, incense making
Glasswork/glass workshop
Handmade candles/candle making
Interior/miscellaneous goods making class
Braiding experience/braiding class
Leather craft class
Blacksmith tour/blacksmith experience
Based on the number of Activity Japan reservations

A staple of experiential tourism is pottery experiences and pottery classes!

What is experiential tourism? A thorough introduction to nature experiences and manufacturing experiences at popular travel spots!

The most popular Japanese culture and manufacturing experience to enjoy while traveling is “ Ceramics experience/ceramics class ”.

Authentic “ Electric potter's wheel experience ”, which can be enjoyed by small children as well as “ Painting/coloring experience ” Various plans are being held.

The only original ceramic work in the world, Perfect for your home or as a gift for your loved ones is.

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Experience-based tourism/activities/leisure/play popular tours

Finally, based on Activity Japan's latest reservation data, Experience-based tourism/activities/leisure/play popular tours ” will be introduced.

Please refer to the tour contents and fees (prices), as well as reviews and word-of-mouth testimonials, to help you compare and choose a plan.

POINT!
We expect a large number of reservations and inquiries for each plan during weekends, holidays, and long vacation seasons such as Golden Week, Summer Vacation, and Silver Week. We recommend checking schedule availability and making early reservations.
1 rank

Same-day reservations welcome! [Okinawa Blue Cave Snorkel] ★Free photo shooting and feeding included during the tour!

Okinawa Diving Shop Sea Mall
Blue Cave/Onna Village
4,000 circle 900 Yen ~ (tax included)
Discount campaign in progress!
  • 4.7
  • (2218 reviews and experiences)

[Very popular] We also hold Blue Cave Snorkeling events for people aged 2 to 70! → https://activityjapan.com/publish/plan/18400 Another plan [All-you-can-play in the Blue Cave for one day] Equipment rental service is now open! → https://activityjapan.com/pu

2 rank

[Miyakojima] #1 in reservations! Same-day reservations 1 hour in advance OK! Boat trip [Phantom Uni Beach Tour] (free drone photography) 1 hour beach landing!

Miyakojima YUKAALA Marine
Miyako Island (Irabu Island, Shimoji Island, Kurima Island, Ikema Island)
8,000 circle 6,000 Yen ~ (tax included)
Discount campaign in progress!
  • 4.9
  • (433 reviews and experiences)

★★If you come to Miyakojima, you must visit "Yuni Beach"★★The famous Yuni Beach tour, which is a must-visit place on TikTok if you come to Miyakojima★This performance is possible only because the captain and guide are from Miyakojima! It is very popular as a photo spot for influencers and models and for PV shooting! Why not join us in making wonderful memories of Miyakojima? Drone

3 rank

Whale watching departing from Naha with full refund guarantee★No. 1 whale tour review in 2024★Completely non-smoking boat★Free photos, transfers, and raincoats★Free for ages 0-5★

Marine Club Berry Naha store
Naha
6,000 circle 5,500 Yen ~ (tax included)
Discount campaign in progress!
  • 4.5
  • (28 reviews/testimonials)

★The whale guide who explains the ecology and behavior of whales is very popular★A long-established shop in Okinawa, founded 41 years ago! Special tours based on many years of experience★"Tours that will make your kids and your wallet happy" recommended for family groups★Stamp rally with prizes that kids will love & a completely non-smoking boat that is family-friendly + free for 0-5 year olds★Photos & pick-up & drop-off & raincoats & motion sickness prevention wristbands

4 rank

[Hokkaido/Sapporo suburbs] Wakasagi fishing experience on ice at Ibarado River! Comes with smelt tempura ♪ ~Transportation from Sapporo Station included~

Raft&Crew Outdoor Company.
Sapporo
5,500 Yen ~ (tax included)
  • 4.5
  • (48 reviews/testimonials)

About 30 to 40 minutes by car from central Sapporo, the popular Ibarato River is the perfect place to experience ice fishing for wakasagi (smelt) fish! Pick-up from Sapporo Station is included, and all equipment is provided, so you can easily participate. This is an outdoor activity, so please dress warmly. If you have any problems, such as not being able to attach bait, not being able to touch the fish, or not knowing how to fish, the guide will be happy to help you.

5 rank

[Blue Cave Boat Snorkeling] + [Okinawa Shisa Parasailing] Okinawa's most popular set ★ 2025 Recommended ★

ocean island okinawa
Blue Cave/Onna Village
14,000 circle 8,000 Yen ~ (tax included)
Discount campaign in progress!
  • 4.9
  • (105 reviews/testimonials)

[The sea of ​​Okinawa that the world is in love with] The sea of ​​Okinawa that is loved by people all over the world! This is a set plan that carefully selects the most popular activities! Enjoy the beautiful ocean with the popular "Blue Cave Boat Snorkeling"! You can enjoy feeding the fish. "Shisa Parasailing" takes a big flight over the blue sea of ​​Uruma City's "Undersea Road", a tourist attraction.

6 rank

[Hokkaido, Hakodate] A classic winter experience! Ice fishing for wakasagi (smelt) in Onuma Quasi-National Park - includes tempura tasting! - 5 minutes walk from the station! Empty-handed!

Onuma Cruise
Hakodate, Onuma, Matsumae
2,500 Yen ~ (tax included)
  • 4.1
  • (19 reviews/testimonials)

We provide a complete set of fishing rods and bait, so you can enjoy unlimited fishing. Please come empty-handed. It is easily accessible, just a 5-minute walk from the station. The smelt you catch will be deliciously cooked as tempura! Freshly made tempura is exceptional!

7 rank

Miyakojima's most popular spot★《100% encounter rate continues!》【Sea turtle snorkeling】You can also see clownfish! Rain is OK! Same-day OK★All data is free★

nico Miyakojima
Miyako Island (Irabu Island, Shimoji Island, Kurima Island, Ikema Island)
7,500 circle 4,900 Yen ~ (tax included)
Discount campaign in progress!
  • 4.8
  • (664 reviews and experiences)

[100% encounter rate continues! Sea Turtle Snorkel Tour》・You can also see clownfish and tropical fish.・I have overwhelming confidence in my photography! It's sure to look great on SNS♪ - Of course, all data will be given as a free gift. No limit on number of sheets!・Recommended for friends, couples, and even families.・It is safe even for small children as it is held in small groups and on the shallow shore.

8 rank

[Onna Village Blue Cave ❤ Private Beach Diving] GoPro free photos and videos to your smartphone ❤️ Free towels, sandals, feeding ❤ Beginners welcome coupons available

Muto diving
Blue Cave/Onna Village
8,800 circle 3,980 Yen ~ (tax included)
Discount campaign in progress!
  • 4.9
  • (2225 reviews and experiences)

☆Corona countermeasure shop☆Okinawa Blue Cave Beach Experience Diving★Please take a look at our 5-star high rating reviews♪The messages we have received from many customers are our treasure! I'm proud! ! Photos and videos taken underwater will be transferred to your smartphone on the spot immediately after the dive! The cutting-edge GOPRO images are already beyond the capabilities of human eyeballs.

9 rank

Spectacular parasailing departing from Naha★No. 1 in reviews for parasailing in the Naha & Kerama area in 2024★Okinawa's most established parasailing store★Okinawa's longest rope at 200m★

Sea World
Naha
9,000 circle 7,000 Yen ~ (tax included)
Discount campaign in progress!
  • 4.9
  • (66 reviews/testimonials)

★2024 Activity Japan Naha & Kerama Islands Area Parasailing Category Review Ranking No. 1 (2nd year in a row, 2023-2024) ★No. 1 in number of parasailing achievements and users ★Okinawa's longest rope at 200m! Okinawa's most established parasail store ★A 22-year-old safety store that puts the first priority on avoiding accidents on your important trip ★"

10 rank

《Limited Course》【Ishigaki Island/Very Popular】3 major spots★Kabira Bay + Blue Cave + Recovery Falls and sea turtle snorkeling! Same-day reservations OK★Free use of facilities and transfers KAS

Ishigaki Island Tour Guide All Blue
Ishigaki Island
16,800 circle 6,000 Yen ~ (tax included)
Discount campaign in progress!
  • 4.8
  • (675 reviews and experiences)

◉ A long-established company with a high level of satisfaction, now in its 16th year, where all instructors are safe and secure ◉ Use of the spectacular clubhouse facilities (parking, showers, lockers with keys, changing rooms, all 500 yen free♪) ◉ We recommend joining on the first day! (Coupons for discounts on boats to remote islands, Taketomi water buffalo carts, and souvenirs from affiliated stores are included!) ◉ Fun guides even while traveling by car ◉ Sea turtles, Kumano minimo, and fish

11 rank

[Ishigaki Island - Very popular spot] Experience the tropical rainforest in a refreshing natural environment♪ Experience the mysterious mangrove forest by SUP or kayak!! Includes land exploration!! Reservations can be made on the day!! Free photos

Ishigaki Island Sea Tour
Ishigaki Island
7,500 circle 3,000 Yen ~ (tax included)
Discount campaign in progress!
  • 4.9
  • (436 reviews and experiences)

Kayak or SUP experience in the Fukidori River mangrove community, which is designated as a natural monument of Ishigaki Island and a cultural property of the city! The river flow is very calm, and this tour focuses on safety and can be enjoyed by many people, including beginners of kayaking and SUP, as well as small children. Although it is a course for beginners, it has a perfect natural taste! On the way through the mangrove arch

12 rank

[Okinawa, Motobu, Sesoko Island] Super popular! Anyone can enjoy a 30-minute glass canoe tour!

Okinawa Marine Studio
3,900 Yen ~ (tax included)
  • 4.9
  • (15 reviews/testimonials)

Let's go on a leisurely sightseeing tour in an all-clear covered glass canoe at Anchi Beach on Sesoko Island, which boasts some of the most beautiful ocean on the main island of Okinawa! You can take photos and chat with each other while looking at the coral and fish up close at your feet. Since the tour is led by a guide, it can be enjoyed by people of all ages.

13 rank

[98% chance of encountering coconut crabs] Starry sky photos & night safari & firefly viewing or 100% dry mangrove exploration / Full refund guarantee if you don't see the endangered coconut crab

Star Life Ishigaki Island
Ishigaki Island
8,000 circle 4,900 Yen ~ (tax included)
Discount campaign in progress!
  • 4.8
  • (171 reviews/testimonials)

⭐️3 popular night plans in one on Ishigaki Island⭐️【Starry sky photo】✖︎【Coconut crab exploration jungle night safari】✖︎【Mangrove exploration without getting wet OR firefly viewing】If you want to see coconut crabs, starry sky, mangroves, and fireflies, leave it to us. This is a plan that we can guide you with confidence. All fields are our own special fields.

14 rank

[Free for ages 3 and under] Private Blue Cave Snorkeling (Ages 2 to 70 accepted) Free photography! Free feeding!

Diving Shop Ryo
Blue Cave/Onna Village
6,900 circle 4,900 Yen ~ (tax included)
Discount campaign in progress!
  • 4.9
  • (678 reviews and experiences)

The summer when you are 2 years old and the summer when you are 5 years old only happen once in a lifetime. This is a snorkeling plan that is popular with families, couples, and friends, making it the best memory of your trip to Okinawa and families with small children. Even if you're worried because your child is small, it's your first time in the ocean, or your mom and dad can't swim, it's okay! ! The instructor in charge will be able to help not only children but also adults.

15 rank

[Tottori Sand Dunes] Even small children can enjoy! Paragliding half-day experience course

Tottori Sand Dunes Paragliding School (Sand Dunes Honpo)
Tottori/Uradome Coast
11,000 Yen ~ (tax included)
  • 4.8
  • (102 reviews/testimonials)

We have designed it so that even children, the elderly, and women who are not confident in their athletic ability can fly with peace of mind. You can fly through the sky while looking out at the magnificent Sea of ​​Japan, and it feels exhilarating! !

16 rank

[Ishigaki Island, 1 group private rental] Michelin Guide 3-star certified "Kabira Bay" [SNS specialized drone shooting x 5.4K latest GoPro shooting] Clear Sap or Clear Kayak

Marumarin
Ishigaki Island
9,800 circle 5,000 Yen ~ (tax included)
Discount campaign in progress!
  • 4.9
  • (230 reviews and experiences)

[Rapidly growing in popularity!] A rare clear SUP & clear kayak tour even in Ishigaki Island! ✨An amazing experience of feeling the crystal clear ocean at your feet✨A special activity you can't experience anywhere else✨Available now at an affordable price! ✨Capture impressive footage with the latest GoPro and a 4k drone designed for social media! ✨Guaranteed to look great on social media! Get dynamic shots of the sea and sky

17 rank

[Ishigaki Island] [Raising in popularity!!] Sunset & starry night & night mangrove exploration!! ️Three plans are condensed!!♪Choose and play [Canoe or Sapp]

Marumarin
Ishigaki Island
9,800 circle 5,500 Yen ~ (tax included)
Discount campaign in progress!
  • 4.9
  • (579 reviews and experiences)

✨Will this moving moment reach you? ?✨A special tour guided by an islander, only once a day. With a longer experience time than other companies, you can enjoy it to your heart's content without worrying about time! We will deliver an experience that will make you think, "I want to experience it again!" Now, your special time begins...★Rapidly growing in popularity★Sunset tour & starry sky tour & night mangrove tour all in one

18 rank

[Kashimayari Ski Resort Parking Reservation] The closest parking lot to the center house! Recommended for families ☆

Kashimayari Sports Village
Azumino and Omachi
2,000 Yen ~ (tax included)
  • 4.9
  • (8 reviews/testimonials)

Kashimayari Ski Resort Family Park, next to Central Plaza 1130 This is a reservation for a reserved parking space in the central parking lot closest to the slopes. It is also next to the center house, so it is easy to get to! You can arrive slowly and park next to the center house! Recommended for families with small children.

19 rank

【日帰り】Hokkaido Dライン 旭山動物園、クリスマスツリー、青い池、白ひげの滝との日帰りツアー

Tuyi Group Japan Co., Ltd.
Sapporo
13,000 circle 10,000 Yen ~ (tax included)
Discount campaign in progress!
  • 4.5
  • (2 reviews/testimonials)

Let's start your beautiful journey today 8:00 Sapporo Station North Exit Group Bus Stop Asahiyama Zoo Admission fee included (about 120 minutes, including free lunch time) Asahiyama Zoo in Asahikawa City, Hokkaido is the northernmost zoo in Japan and the zoo with the most visitors in Japan. Hokkaido Net Celeb Christmas Tree (about 15 minutes) Christmas Tree Yule Tree is Asahikawa

20 rank

[Free drone photography!] Landing by boat! "Uni Beach" tour! Free drone photography! Arrives in 5 minutes! Tour time is 1 hour! Free for children under 2 years old!

Ricomo
Miyako Island (Irabu Island, Shimoji Island, Kurima Island, Ikema Island)
9,000 circle 6,000 Yen ~ (tax included)
Discount campaign in progress!
  • 4.9
  • (83 reviews/testimonials)

"360-degree Miyako Blue!!" Now, a very popular boat tour of Uni Beach in Miyakojima! Free! Drone photography included, high-quality video images as a gift! You can take pictures of the scenery that will definitely look great on social media!! Data will be delivered on the same day! (Delivered by Giga File Delivery) Since you will be landing by boat, it is okay even if you are not confident in your physical strength! It is safe for everyone from children to the elderly.

*The contents of this article are current as of December 2023.

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