Let's go on a journey to enrich your heart. Trip to Niigata and Sado NIIGATA Culture Tourism 'Filling hearts' through travel
Would you like to experience such a moment?

Map image of Niigata
About

Unique to Niigata
Diverse and distinctive cultural attractions

Attractive images of Niigata

Rich natural blessings such as the Sea of Japan, majestic mountains, and large rivers.
The historical culture built by our predecessors.
Regional cultures and traditional industries of each region.

Niigata has a variety of "richness".

Attractive images of Niigata

It's not just about visiting tourist spots.
By coming into contact with the culture and people of the land you visit,
Your heart will become richer.

Sightseeing that is a bit different from usual.
This time, we will introduce a trip to the Niigata/Sado area.

Attractive images of Niigata
Attractive images of Niigata
Movie

Recommended cultural tourism movies

NIIGATA Culture Tourism
concept movie

NIIGATA Culture Tourism
Interview

Feature

Recommended cultural attractions

Niigata area

Recommended sightseeing spot images experience
fox's betrothal

The fantastic sight of the fox fire seen on Mt. At the fox's wedding house, you can try your hand at fox make-up and mask making.

Address: 3501-1 Tsugawa, Aga-cho, Higashikanbara-gun, Niigata Prefecture map

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Recommended sightseeing spot images sightseeing
Niigata City Museum of History Minatopia

A history museum on the grounds of the former Niigata Customs House. Along with historical buildings from the Meiji and early Showa eras, you can enjoy the history and culture of Niigata, a port town rich in atmosphere and the city of water.

Address: 2-10 Yanagishima-cho, Chuo-ku, Niigata City, Niigata Prefecture map

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Recommended sightseeing spot images Gourmet
Bamboo dumpling

It originated as a preserved food born from the wisdom of the people living in Echigo. The firm texture of the mochi with the scent of bamboo leaves and the sweet red bean paste are a perfect match.

Address: Niigata Prefecture, Niigata City, Chuo Ward, Nishibori Maedori 4bancho 739 map

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Sado area

Recommended sightseeing spot images experience
Tarai Bune experience

A boat made from a basin, originally devised for fishing seaweed, turban shells, and abalone on narrow, intricate coastlines with many rocky reefs. Experience a ride with Yajima and Kyojima floating in a calm cove and the red bridge in the background.

Address: 365-1 Ogi, Sado City, Niigata Prefecture map

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Recommended sightseeing spot images sightseeing
Historic Site Sado Gold Mine

The gold mine of Sado Island is said to have supported the finances of the Tokugawa shogunate with its abundant gold and silver production. The mountain that looks like it's split in two is the site of an open-air pit in the Edo period.

Address: 1305 Shimoaikawa, Sado City, Niigata Prefecture map

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Recommended sightseeing spot images Gourmet
Seafood (Nagahamaso seafood rice bowl)

For Sado, which is surrounded by the sea on all sides, fresh seafood is a symbol of food. Savor the restaurant's signboard menu where you can enjoy seasonal seafood bowls and set meals. Koshihikari rice from Sado is used.

Address: 1021-1 Osu, Sado City, Niigata Prefecture map

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Recommend Plan

Recommended experiences and activities

[Niigata/Akiba] Fun pottery production at a pottery factory that has continued since the Edo period ♪ <Making rice bowls and chopstick rests>

Moegi Pottery
Niigata/Tsukioka/Agano River
3,300 Yen~ (tax included)

You can experience the hand-rolling at "Nishigata Pottery", which has been in business for 160 years since the Edo period in Akiha-ku, Niigata City! Beginners are welcome! As the 6th generation of Nishikata Pottery, [professionals who inherited Niitsu ware] will carefully support you. Make rice bowls and chopstick rests! About 20 types of glaze...! Choose your favorite glaze! ★ The work will be ready in 1-2 months

[Niigata Agano] Pottery experience to make a vessel with an electric potter's wheel!

Ayumu Koubou
Niigata/Tsukioka/Agano River
3,000 Yen~ (tax included)

This is an electric potter's wheel experience at a pottery studio (Ayumu Kobo). Please enjoy a relaxing pottery experience at a rural studio in Agano City, Niigata Prefecture, which is rich in nature. You can experience it with your friends, family, or even by yourself. You will turn an electric potter's wheel to create bowls and small bowls. We will carefully teach you the basics of how to make it, so even beginners can enjoy it.

[Niigata/ Chuo Ward] Women's group limited benefits included! A gentle time to be healed by the soil! Hand forming 2 hours pottery experience plan

Pottery class Tomu
Niigata/Tsukioka/Agano River
2,500 Yen~ (tax included)

This is Dome, a pottery class located in Higashibori, Chuo-ku, Niigata City. Why don't you knead the clay, make a shape, and make your own pottery?

【新潟・新潟市】いちご摘み取りexperience(200g)+自分so作るフルーツ大福(6個)、フルーツタルト、パフェのオプションも選択可能♪

Shirane Osato Pear Nakamura Tourist Orchard
Niigata/Tsukioka/Agano River
900 Yen~ (tax included)

Shirane Osato Pear Nakamura Kanko Orchard is the largest farm in Niigata with a site two times the size of Tokyo Dome. You can make your favorite sweets from 3 types of parfaits, tarts, and daifuku with the fresh strawberries you picked yourself! After making it, you can eat it on the spot ♪ Enjoy fresh strawberries to your heart's content! Selectable planStrawberry picking

[Niigata/ Kakudahama] Pottery experience-From one person to couples, groups, groups of 30 people OK!

Muraki Ceramic Art Studio
Niigata/Tsukioka/Agano River
3,200 Yen~ (tax included)

At the foot of Mt. Kakuda, in front of the Sea of Japan, this is a pottery studio surrounded by nature. The potter's wheel is kindly instructed even for beginners. Tebineri can be performed by one person to a group of 30 people. We can accommodate children from kindergarten to the elderly.

[Niigata/Niigata Furumachi] Kimono (Yukata) rental | Pair plan | Wear a kimono (Yukata) and freely explore the city!

Rental Kimonoya Mayu
Niigata/Tsukioka/Agano River
4,500 Yen~ (tax included)

It is a plan that allows you to freely walk around the city wearing a kimono or yukata. You can walk around Niigata Furumachi in kimono, and there are shrines, temples, historical buildings and Japanese gardens nearby. You can participate with friends or as a couple. Kimonos are available from October to May, and yukatas are available from June to September. Over 60 women's kimonos and over 50 women's yukatas. Men's kimonos are basic dark blue,

[Niigata/Akiba] Fun pottery production at a pottery factory that has continued since the Edo period ♪ <Hand-rolling experience>

Moegi Pottery
Niigata/Tsukioka/Agano River
5,800 Yen~ (tax included)

You can experience the hand-rolling at "Nishigata Pottery", which has been in business for 160 years since the Edo period in Akiha-ku, Niigata City! Beginners are welcome! As the 6th generation of Nishikata Pottery, [professionals who inherited Niitsu ware] will carefully support you. 1 kg of usable clay! Mug cups, rice bowls, large plates, etc... Please enjoy making your favorite works freely! ★The work is 1

[Niigata/Niigata Furumachi] Kimono (Yukata) rental | Plan for one person | Wear a kimono (Yukata) and freely explore the city!

Rental Kimonoya Mayu
Niigata/Tsukioka/Agano River
4,700 Yen~ (tax included)

It is a plan that allows you to freely walk around the city wearing a kimono or yukata. You can walk around Niigata Furumachi in kimono, and there are shrines, temples, historical buildings and Japanese gardens nearby. You can participate by yourself. Kimonos are available from October to May, and yukatas are available from June to September. Over 60 women's kimonos and over 50 women's yukatas. Men's kimono is basic navy blue, gray, and dark.

[Niigata/Niigata City] City sightseeing 3 free choices!

Shin You Travel
Niigata/Tsukioka/Agano River
3,000 Yen~ (tax included)

We will escort and guide you to three places of interest on the Niigata City Sightseeing Circular Bus! You can choose 3 out of the following 15 spots! For a bullet tour ♪ For a preview ♪ The next day, I might be able to go around alone! ?

[Niigata/Niigata City] Only one flower arrangement using fresh flowers! It can also be used as a gift for someone important to you ♡

FLOWER SHOP AVANTI
Niigata/Tsukioka/Agano River
5,500 Yen~ (tax included)

You will have a flower arrangement experience using fresh flowers. Experience with a small number of people and the instructor will carefully teach you how to make it, so you can participate with confidence even for the first time. Arrangements made can be delivered on the same day. Recommended for decorating your home or as a gift for someone special! A lovely space just for you

[Niigata/Niigata City] Making dragonfly balls-Let's make original items with colorful dragonfly balls! Come empty-handed!

taruhi glass works
Niigata/Tsukioka/Agano River
1,620 Yen~ (tax included)

Choose your favorite from 30 colors and 5 designs to make a round glass "dragonfly ball" with a diameter of about 1 cm. If you wish, you can attach metal fittings and process it into accessories or key chains (separate cost). Let's make only one original item in the world with a simple experience of only 15 minutes.

[Niigata/Sado City] Kimono rental experience, walking around the island in kimono, 6 hours!

Kai dressing class
Sado
8,000 Yen~ (tax included)

[Very popular for girls' trips! ] This is a dressing experience in Sado Island, Niigata Prefecture. After wearing a kimono in Umezu, Sado City, you can freely explore the island for 6 hours! ! We offer a wide range of kimonos, from luxurious silk kimonos to washable and safe polyester materials. You can also choose a yukata. Kimono beauty on Sado Island! Wear kimono etiquette and have plenty of fun for 6 hours! many girls trip

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cultural attractions

Spot image that becomes a recommended picture
Northern Culture Museum (Niigata City)

Niigata, which has become Japan's number one rice producer, has a large presence of wealthy farmers who have driven prosperity. Large mansions and beautiful gardens standing on vast grounds still remain. The 100-tatami hall with few pillars, which the genius gardener boasts of as his masterpiece, and the garden with a sense of unity are splendid.

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Spot image that becomes a recommended picture
Yahiko Shrine (Yahiko Village)

Niigata's premier power spot with a dignified appearance and sacred atmosphere. It is affectionately known as "Oyahiko-sama" in the area, and there is no end to the number of people who visit it every day. It is said to bring various blessings, such as a bountiful harvest, prosperous business, family safety, academic success, and good matchmaking.

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Spot image that becomes a recommended picture
Kamo River carp streamer(Kamo City)

About 500 colorful carp streamers swim above the Kamo River, which runs through the center of Kamo City. It is held from mid-April to early May every year, and is decorated with carp streamers donated from inside and outside the city.

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Spot image that becomes a recommended picture
Shukunegi Village (Sado City)

A townscape where houses are densely packed in a narrow cove that developed from the middle of the Edo period to the Meiji period as a settlement for the Kitamae-bune business. It has been designated as an “Important Preservation District for Groups of Traditional Buildings” by the country, and can be toured (three private houses are open to the public for a fee).

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Spot image that becomes a recommended picture
Kitazawa Flotation Ore Site (Sado City)

The mined ore was crushed finely, and gold and silver were extracted using a technique called flotation. A symbolic facility site of a modern mine that was once said to be "the best in the East" because it processed 50,000 tons of ore a month.

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Spot image that becomes a recommended picture
Iwakubi Shoryu Rice Terraces (Sado City)

The rice field was opened in the Edo period, and about 460 rice fields remain today. It spreads out in a mountainous area with an altitude of over 350 meters and is carefully protected by human hands. Making use of the unique topography, large and small deformed rice fields are lined up like a dragon rising to the sky.

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Guideline

Guidelines for COVID19

Our guidelines and response to the new coronavirus (COVID-19)

Thank you very much for your continued patronage.

At our company, in order for many customers to enjoy various activities all over Japan safely and securely, the Ministry of Health, Labor and Welfare Basic Policy for Countermeasures against New Coronavirus Infectious Diseases "・" Avoid the 3 Cs "・" new lifestyle ”, we recommend the following infectious disease countermeasures to the event operators.

  • Instructors and participants keep enough distance
  • Use a mask as much as possible while participating
  • Avoid closed spaces and ventilate frequently
  • Thorough hand washing and disinfection
  • Thorough disinfection of equipment
  • Customer and employee health management, etc.

For infection prevention measures of the operating company, please refer to each operating company information at the bottom of the plan reservation page. [Appeal point for safety] or [Notes on participating in the course] Please refer to and contact each operating company directly for details.

You can also check the information on the activities of activity operators in various places on the following page!

How to enjoy new activities in the after/with corona era

How to enjoy new activities in the after/with corona era
For customers, when going out, in addition to avoiding the so-called "Three Cs", coughing etiquette, washing hands and disinfecting with alcohol, etc., the Ministry of Land, Infrastructure, Transport and Tourism, Tourism Please be aware of the [new travel etiquette] announced by the agency, take actions to avoid the risk of infectious diseases, and enjoy activities and leisure safely.
Even now, there are tourist facilities and activity operators whose business hours and dates have changed. Please check the status of the calendar at the time of application, and check the latest information with each event operator even after completing the reservation. Please check with each event operator regarding cancellation fees associated with sudden facility closures, activity experience cancellations, etc.

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