Discount coupons you can use in the six Tohoku prefectures
To Tohoku, a Japan you haven't seen yet
Experience Real Japan
August 1, 2026 - January 31, 2027
(Exclusion Dates: August 13-16, 2026 and September 19-23, 2026)
Exclusive for International Travelers &
Online Payments
Save Up to 60%
| Campaign Details |
International visitors can receive up to 60% off activity fees per person by entering the designated coupon code “THK6” when making a reservation. Limit: one use per person. |
|---|---|
| Campaign Period | August 1, 2026 (Sat) - January 31, 2027 (Sun) |
| Blackout Dates |
August 13-16, 2026 September 19-23, 2026 Obon holiday: 4 days Silver Week: 5 days *The campaign may end early if the budget limit for each campaign period is reached. |
| Eligibility | International travelers staying in Japan during the campaign period. |
| Important Notes |
・Coupons may be used once per person only. ・Coupons cannot be applied retroactively after a reservation has been completed, and no discount can be granted afterward. ・If a reservation is canceled, cancellation fees will be calculated based on the regular price before the coupon discount. ・Coupons are valid only for activities taking place during the applicable coupon distribution period. ・The campaign may end before the scheduled end date once the allocated budget has been fully used. |
What the Tohoku region is
The Tohoku region consists of six prefectures in northern Honshu: Aomori, Iwate, Miyagi, Akita, Yamagata, and Fukushima.
In Japan's earliest historical chronicles, the Kojiki and Nihon Shoki, compiled in the early 8th century, the region was known as “Michinoku,” a name that evoked a distant land far from the imperial capital. At the time, it was home to communities with their own distinctive cultures and traditions, beyond the full reach of the central government. Today, Tohoku is far more accessible.
Rail connections have improved dramatically since the opening of the Tohoku Shinkansen in 1982, followed by the Yamagata Shinkansen in 1992 and the Akita Shinkansen in 1997. The Tohoku Shinkansen was later extended all the way to Shin-Aomori Station in 2010, making travel from Tokyo to northern Tohoku faster and more convenient than ever.
Each of the six prefectures also has access to airports, offering convenient flight connections from other parts of Japan.
With its rich history, distinctive regional culture, and easy access from Tokyo and beyond, Tohoku is an ideal destination for travelers looking to discover a different side of Japan.
Miyagi Prefecture
Miyagi Prefecture offers an authentic Japanese experience with breathtaking scenery, rich history, and exceptional cuisine. Explore the scenic beauty of Matsushima Bay, one of Japan Three Most Scenic Views, discover the heritage of Sendai, savor fresh seafood and the famous Sendai beef tongue, and immerse yourself in traditional culture and seasonal activities throughout the year.
[Miyagi/Sendai] Tea Ceremony Experience (with demonstration of ground tea)
In our tea ceremony experience, after a brief lecture, you'll get to prepare your own matcha tea and enjoy it in a relaxed atmosphere. You can also take photos! Why not enjoy a cup of matcha during your Sendai sightseeing or after work? Experience tea and enjoy Japanese culture at An!
[Please feel free to inquire about our Miyagi Hidden Gem SUP Tour] Explore beautiful spots in Miyagi with SUP at "Noyu". We conduct tours in small groups, allowing us to thoroughly teach paddling techniques and risk assessment while cruising. Our instructor is from Taiwan, so we can communicate in Taiwanese, Chinese, Japanese, and English.
Sunset SUP is limited to one group per day. Please note that reservations are on a first-come, first-served basis, so please check the date and meeting time on the reservation screen. (1 to 6 people per group) Even beginners are welcome! The main focus will be on taking photos of guests against the backdrop of the sunset sky. In the cooler twilight hours, you can relax in a beautiful location and fully enjoy a sense of oneness with the sea.
This plan offers a total coordinated look that includes a kimono, dressing service, obi (sash), sandals, and accessories. It's perfect for those who want everything included! A kimono professional will dress you, so you don't have to worry about your kimono coming undone! Choose from fashionable original kimonos designed by designer Rika Yanagiya, or antique...
Yamagata Prefecture
Yamagata Prefecture invites you to discover authentic Japan through majestic mountains, sacred temples, relaxing hot springs, and seasonal beauty. Enjoy world-famous cherries, rich local cuisine, and unforgettable cultural experiences in a region where nature and tradition come together.
[June-December: Sundays] Early morning views of Yamagata from a hot air balloon. A sea of clouds is a lucky sign for a good day! A hot air balloon is a ride you've always wanted to experience. Enjoy the excitement, fun, and extraordinary time in the sky with your family and friends as you ride along with the scenery in Yamagata! This is a hot air balloon flight experience at Mt. Jubunichi in Nanyo City, offering panoramic views of the Okitama Basin. On clear days, you can also see Yonezawa City.
[Yamagata Prefecture, Tsuruoka] Cave SUP Tour (No Equipment Needed) - Free Photos Included
Explore caves on a stand-up paddleboard! The water is so clear you'll be exclaiming "beautiful!" over and over! The naturally formed caves are slightly cool, creating a unique and special atmosphere! It's a place you can only reach by stand-up paddleboard, so you can experience something out of the ordinary! After the tour, we will send you image data via AirDrop or LINE.
This is an original plan where you can create your own course and tour the city. Why not get an original sticker exclusive to the "Sightseeing Pass" or make a Yonezawa sightseeing tenugui (for a fee)? ◆Schedule for the day◆ 1. Meet at 9:30 - Yonezawa Roadside Station Departure around 10:00 - *You can choose from three types of bicycles. (Sports type, ladies' type, parent
We are "Daichan Farm," a farm located in the lush natural surroundings of Nishimurayama District, Yamagata Prefecture. Local cuisine cooking♪ You can make the following local dishes: Sasamaki, Iruka-jiru, Hiyajiru, Imoni, Natto-jiru, Zoni, and Shimi-mochi. ★Sasamaki: Rice is soaked overnight, drained, wrapped in bamboo leaves, and boiled to preserve it (eaten with sugar-coated kinako). ★Shimi-mochi: Made around the coldest time of winter.
Iwate Prefecture
Iwate Prefecture offers breathtaking coastlines, pristine nature, and timeless Japanese heritage. Visit the UNESCO World Heritage temples of Hiraizumi, experience local traditions, savor fresh seafood and premium wagyu, and enjoy authentic cultural adventures in one of Japan most scenic regions.
Embark on an adventure along the Sanriku coast! During the season, we offer sea kayaking schools and tours based at Jodogahama Beach in Miyako City, Sanriku. For beginners, we have programs designed for safe and enjoyable experiences amidst stunning scenery. For experienced paddlers, we offer programs that allow you to fully appreciate the magnificent beauty of the Sanriku coast, boasting one of the highest rates of natural coastline in Japan.
[Iwate, Hachimantai] Enjoy the nature of Hachimantai ★ Mountain bike ride tour (1 day)
How about mountain biking in Hachimantai and Appi, where you can experience the beauty of nature in every season? The Hachimantai and Appi area is a picturesque Tohoku region with broadleaf trees such as beech, birch, and sawtooth oak, and gentle hills spreading from the foot of the mountains. Enjoy the refreshing breezes and fresh greenery of spring, the invigorating sunlight filtering through the trees in summer, and the leisurely rides while admiring the autumn foliage.
This tour takes you on an adventure into the sea off Kitayamazaki aboard a small fishing boat called a "sappa-bune," operated by local fishermen. Navigating skillfully through strangely shaped rocks and caves, the 200-meter-high cliffs viewed from directly below are truly breathtaking!
Balloons are said to be the first vehicles that humans have flown in. The scenery changes as you ascend, and it's truly breathtaking! Why not relax and enjoy the view from above? ~Schedule for the day~ ① After 5:00 We will contact general customers by phone to let them know whether the event will be held. Please be prepared to answer the phone on the day. For guests staying at the campsite, please check the monitor in front of the reception.
Akita Prefecture
Iwate Prefecture offers breathtaking coastlines, pristine nature, and timeless Japanese heritage. Visit the UNESCO World Heritage temples of Hiraizumi, experience local traditions, savor fresh seafood and premium wagyu, and enjoy authentic cultural adventures in one of Japan most scenic regions.
Japan's first! A cafe where you can interact with fluffy Akita dogs☆ Why not spend time with fluffy Akita dogs to your heart's content in Odate City, the home of the Akita breed! Let's create fluffy memories of Akita with Akita dogs♪
If you order now, you'll receive a free bag of "Akura Beer-pickled Smoked Pickled Radish Slices"! First, you'll take a tour of the Akita Akura Beer factory. In the factory, which is a renovated sake brewery, our staff will explain the history of Akura Beer and the brewing process. This is a valuable opportunity to actually touch the beer ingredients and see the manufacturing site up close! After the factory tour, you can enjoy a meal at our directly managed restaurant.
★Experience the nature, food, and people of Shirakami in a local setting. The Shirakami Mountains span Akita and Aomori prefectures, and the central area was registered as Japan's first World Natural Heritage site. Fujisato Town is the base on the Akita side. Why not visit Fujisato to escape the hustle and bustle of the city and spend some local time experiencing the nature, food, and people of Shirakami? ★Be embraced by the nature of Shirakami as you visit two waterfalls.
This plan includes kimono rental, dressing by a beautician, and simple hair styling. The former restaurant, Kaneyu, a symbol of Noshiro City's prosperous timber industry, is a former restaurant built using abundant high-quality natural Akita cedar and is registered as a National Registered Tangible Cultural Property. A beautician will dress you in a kimono and style your hair. Photography inside the building is also permitted.
Fukushima Prefecture
Fukushima Prefecture offers diverse landscapes, historic castles, scenic lakes, and rejuvenating hot springs. Experience authentic samurai culture, seasonal outdoor adventures, delicious local cuisine, and warm hospitality while discovering one of Japan most resilient and inspiring destinations.
This is a special tour where you paddle out onto the Tadami River in the crisp, clear air of early morning, where silence reigns. From early summer to late August, if you're lucky, you might even be enveloped in the mystical river mist that gives the river its name, "Mugenkyo" (Mugen Gorge). The experience of quietly gliding through nature's gifts will truly be a lifelong memory. If you are staying in Kaneyama Town, wake up a little earlier than usual and enjoy a refreshing paddle before breakfast.
<Indigo Dyeing Experience> Recommended for families, couples, and friends. You will harvest indigo from the field yourself and combine it with pre-harvested indigo to create the indigo dye solution. (You will harvest approximately 20% of the required amount.) This experience allows you to not only dye the fabric but also harvest the leaves yourself. The dyed fabric will be returned to you in a bag on the same day.
The Surikamigawa Dam is the source of "Fukushima Water," which has received the highest gold award at the Monde Selection for four consecutive years. Join us for a kayak tour of this lake, blessed with high-quality water nurtured by beautiful nature. A kayak is a small boat for one or two people, propelled forward by a paddle with blades (water-paddles) on both ends.
\\\New plan for 2026 now available! Drone footage, usually a paid option, is free for this year only!///Why not enjoy a special SUP experience at Akimoto Lake, a hidden gem of a scenic spot in Urabandai, Fukushima? The calm, crystal-clear lake surface is very popular with SUP beginners! Enjoy the "quiet scenery" that can only be experienced at Akimoto Lake, which has relatively few tourists.
Aomori Prefecture
Aomori Prefecture captivates visitors with spectacular nature, vibrant festivals, and authentic local culture. Experience the famous Nebuta Festival, explore pristine forests and lakes, savor fresh seafood and sweet apples, and discover the true spirit of northern Japan.
This canoe tour is designed for first-timers. You can participate empty-handed. Since you won't be getting in the water, no change of clothes is necessary! We'll explore the mystical cove, "Idomuka Cove," located within the special protected area of Lake Towada, the world's largest double caldera lake, by canoe. We'll travel to the canoe launch point in a thrilling powerboat, and after the canoeing, we'll enjoy a magnificent and dynamic view...
[Aomori Prefecture, Oirase Stream] Walk along the Oirase Stream with a guide!
Oirase Stream is one of Aomori Prefecture's most representative scenic spots. Along with Lake Towada, it is a naturally rich area designated as a special protection area of Towada-Hachimantai National Park, a nationally designated natural monument (natural protection area), and a special scenic spot special protection area. It has also been awarded two stars in the Michelin Green Guide Japan! Oirase Stream is located about 14 kilometers from Lake Towada, and is beautiful
[Aomori, Lake Towada] Canadian Canoe Tour: Paddle across the beautiful lake! Tea set included!
This 2.5-hour tour takes you on a Canadian canoe trip around Lake Towada, one of Japan's most beautiful lakes, perfect for beginners. Paddling at eye level, just above the water's surface, offers a unique and unforgettable experience of Lake Towada! Dipping your feet in or even jumping into the cool waters is a summer-only treat. Experience the extraordinary and become one with the majestic Lake Towada.
20 years since launching Japan's first RIB tour on Lake Towada! Professional captains guarantee a safe cruise. ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・Introduction to Lake Towada RIB Tours...Started in 2011 as a recreation facility for the U.S. military in Japan. The boats used are American Willard M