

Niigata Prefecture offers beautiful scenery of fresh greenery and sparkling seas from spring to summer, and activities that enrich your trip.
In winter, the snow scenery at a ski resort with the best powder snow fascinates us with its different expressions in each season.
We will introduce you to the charm of Niigata Prefecture, where you can enjoy various activities throughout the year.
On your next trip to Japan, enjoy a trip to Niigata Prefecture for a “sparkling” experience!


The snow activity season has arrived! The snow in Niigata Prefecture is the best powder snow, and it is a ski slope powerhouse with many ski resorts that are popular among winter sports fans because of its excellent access from the city center! Of course, it's not just skis and snowboards! We will introduce the charm of Niigata prefecture where you can experience various activities at once. This winter, go to Niigata, the glittering city!
Recommended experience
You can make your own silver ring. Make a silver ring by cutting or bending a silver plate. Since it is a small-group experience course limited to one group each time, you can make pairings and relax with friends, families, and even alone. Special work such as brazing will be done by the instructor, so even beginners can rest assured. Sun
- 4.3
- (17 reviews and testimonials)
We will escort and guide you to three places of interest on the Niigata City Sightseeing Circular Bus! You can choose 3 out of the following 15 spots! For a bullet tour ♪ For a preview ♪ The next day, I might be able to go around alone! ?
- 4.0
- (2 reviews and testimonials)
On the sea kayak tour, you will go deep inside the Sado version of the “Blue Cave” (Ryuodo), the largest natural lava cave on Sado Island, which can only be entered by sea kayak. can do. You can take a nap on a jari made of lava and enjoy lava baths that are very popular with women. You can also see pillow lava.
glass beads workshop "Niigata welcome campaign!! \2,500 OFF"
- 5.0
- (3 reviews/testimonials)
This plan is "Niigata Inbound Discount Campaign Business". Only foreign nationals can apply. This plan is a "Niigata Inbound Discount Campaign Project", so only those who have foreign nat
[Niigata/Sekiyahama] Wakeboarding|30 minutes course Nîgata welcome campaign!¥2,500 OFF
It is a plan where you can experience wakeboarding at Sekiyahama in Niigata City! Would you like to enjoy water activities that are a little different from surfing and bodyboarding?
[Niigata/Sado] Experience the nature of Sado Island! Rental bicycle 1day plan
■Travel around Sado Island by renting a bicycle♪ How about renting the latest e-bike (with electric assist) or a cross bike and going around Sado Island, which is rich in nature? Ride around Lake Kamo, which has been registered as one of Japan's 100 most scenic spots, and along the island's unique coastline, and make the best memories that can only be made here!
- 5.0
- (1 review and testimonial)
You can see Bandai Bridge, Ryuto Ohashi Bridge, Toki Messe, Yasuragi Tsutsumi, etc. Enjoy a special experience from the water with couples, families, and couples♪ Of course, groups of friends can also feel free to participate!
[Niigata・Furumachi] Private Sake tasting in the heart of a Shinto shrin
Sake has a long history in Japan. Since 700 A.D. it was used in religious ceremonies. For almost 1000 years, sake was mainly produced in Shrines and t
[Niigata/Sado] Relax and enjoy! "Ogi Port Day Trip Course" Easy and leisurely by sightseeing taxi♪
An old private house lunch, Tarai boat experience, cafe, leisurely luxury course around sake breweries ♪ Finally, you can enjoy tasting and shopping at Hokusetsu Sake Brewery before returning home! [via/route] Ogi port (accommodation) → Shukunegi/lunch → Tarai boat experience → Otaki Rakusha/Satoyama Cafe Yamazato → Hokusetsu Sake Brewery → To your accommodation (Ogi port)
Recommended snow activities
Plan with ski lift ticket
It is a product that allows you to enjoy Maiko Snow Resort at a great price, with various discount benefits on the lift / gondola one-day ticket. [Maiko Snow Resort] 1 minute from Kanetsu Expressway Shiozawa Ishiuchi IC and the ultimate short access! A ski resort with 26 courses in 3 areas that everyone from beginners to experts can enjoy♪The longest running distance is 6,000m! Rental, hot spring, nursery room, free lounge, restaurant
[Niigata/Echigo Yuzawa] Beginners can enjoy ski slopes! NASPA ski garden lift one-day ticket
This is a lift ticket plan for the ski resort NASPA Ski Garden in Echigo Yuzawa, Niigata Prefecture. Enjoy skiing at your leisure on the ski-only slopes. Kids Garden is recommended for families♪ *Please exchange for a lift ticket at the ticket counter.
Snow activity plan
[Niigata/Yuzawa] Snow Night Mega Buggy Tour aiming for the summit of winter!
- 5.0
- (1 review and testimonial)
★About Snow Night Mega Buggy★This is a night tour that aims to reach the summit at night in a snow mega buggy that seats 6 people! This is a night tour where everyone rides together and enjoys driving on the empty slopes at night. Guided driving on the slopes at night, even small children (3 years old and over) can participate! Together as a family! (Parents ride with preschoolers) Guy
Just a short walk from our Dancing Snow office, you'll find stunning nature. Climb, descend, snowshoes and enjoy access to pristine forests. Anyone from small children can easily do it ♪ (Please prepare snow boots and boots.) We will take a walk in a safe forest that will be fun for all customers.
[Niigata/Tokamachi] Winter fun unique to snow country! Kamakura experience
- 5.0
- (2 reviews and testimonials)
Experience a charcoal grill inside a kamakura! You can eat freshly grilled rice cakes. At night, candles are lit in the kamakura. *Fireworks and sake tasting are available as options. *You can grill the anbo (rice cake) from the anbo experience on a charcoal grill and eat it. Our staff will be able to speak simple English and use a translator. If you are unsure, we can arrange for an interpreter (fee required).
Other recommended experiences
You can make your own silver ring. Make a silver ring by cutting or bending a silver plate. Since it is a small-group experience course limited to one group each time, you can make pairings and relax with friends, families, and even alone. Special work such as brazing will be done by the instructor, so even beginners can rest assured. Sun
- 4.3
- (17 reviews and testimonials)
We will escort and guide you to three places of interest on the Niigata City Sightseeing Circular Bus! You can choose 3 out of the following 15 spots! For a bullet tour ♪ For a preview ♪ The next day, I might be able to go around alone! ?
glass beads workshop "Niigata welcome campaign!! \2,500 OFF"
- 5.0
- (3 reviews/testimonials)
This plan is "Niigata Inbound Discount Campaign Business". Only foreign nationals can apply. This plan is a "Niigata Inbound Discount Campaign Project", so only those who have foreign nat
Niigata area introduction

Yuzawa/Uonuma area
The area is also known as one of the best rice-producing areas, so you can enjoy the delicious rice and sake that Niigata Prefecture is proud of. Blessed with boat transportation on the Shinano River and Uono River, the unique food culture has developed and is still rooted in local life. There are many hot springs in the area, so it is also ideal for healing fatigue after activities.
Myoko/Joetsu area
The Myoko area is one of the best natural tourist spots in Niigata Prefecture. It has a long history of hot springs, and is one of Niigata's best hot springs known as a hidden hot spring for Kenshin Uesugi. Since it is an area facing the sea, you can also enjoy delicious fresh seafood from the Sea of Japan. It has a long history as a ski resort and has a wide variety of courses, making it an area where both beginners and advanced skiers can enjoy winter sports.
Murakami/Shibata area
It is a historic area with traditional festivals and townhouses that retain the historical atmosphere of a castle town. Rich in ingredients, this area is filled with the charm of Niigata Prefecture's food, such as Niigata's representative brand rice "Iwafune Rice", brand beef "Murakami Beef", local sake, and unique salmon food culture.
Nagaoka/Kashiwazaki area
Even in Niigata, where there is a lot of snow, it is known as one of the areas with heavy snowfall, and many tourists visit during the Nagaoka Festival fireworks display and the winter ski season. In the Edo period, there was a food culture called "Echigo Kuidaore", and there are many miso, soy sauce, and sake breweries centering on the Settaya district, and Teradomari Fish Market, also called "Fish Ameyoko". There are many spots where you can enjoy Niigata's "food" along with activity experiences.
Yahiko/Tsubamesanjo area
Echigo Ichinomiya's Yahiko Shrine, which has been the heart of the local people since ancient times, and Tsubamesanjo's blacksmiths and metal tableware industry are world-famous. There are many contents that can be enjoyed after sightseeing and activity experiences, such as hot springs with a history of nearly 300 years as a hot spring resort and local gourmet ramen.
Sado area
Although it is an island off the coast of Niigata, it is warm even in winter with little snow thanks to the warm Tsushima current that flows around it. In the blessed four seasons, you can enjoy the superb view of the sea, mountains and sky and the original scenery of Japan.
Popular accommodation
Yuzawa/Uonuma area
Access is excellent, about 1 hour from the Tokyo metropolitan area. Echigo Yuzawa Onsen is famous, but there are many unique inns such as inns with abundant open-air baths and hot springs known as medicinal baths. You will find a new favorite inn every time you visit.
Myoko/Joetsu area
It is one of the best hot spring resorts in Niigata Prefecture, boasting the highest amount of spring water. You can choose a lodging that suits you. Takada Castle is counted as one of Japan's top three nighttime cherry blossom viewing spots in the spring, as a highland resort in the summer, colorful foliage in the fall, and snow activities in the winter. Entertaining.
Murakami/Shibata area
Starting with Tsukioka Onsen, which is known as a hot spring for beautiful skin, Senami Onsen, where you can see the ocean right before your eyes, and Echigo Sekikawa Onsen, which has hot spring areas facing Arakawa Gorge, which is also famous for its autumn foliage, are unique. It is an area where many hot spring resorts gather. There are many ryokan (traditional Japanese inns) with an atmosphere that provide healing to those who stay and allow time to pass by at a leisurely pace.
Nagaoka/Kashiwazaki area
Starting with Teradomari Onsen, which faces the Sea of Japan, where you can enjoy sea bathing, fireworks, and seafood, and inland, there is Yomogidaira Onsen, which is rich in nature.
Yahiko/Tsubamesanjo area
From modern hotels to quaint Japanese inns, this is an area where you can choose your own style of stay. This accommodation is recommended for those who want to enjoy a good balance between snow activities and food and industry in Niigata.