[HIS x Activity Japan] 2017 Furusato Masterpiece of the Year Experience Activity Category Award has been decided!

About 2017 "Experience Activity Division" category prize

Based on the following points from the "landing type experience activities" (outdoor, indoor, craft experience, etc.) of about 13,000 plans (as of February 2018) of about 3,000 affiliated businesses nationwide introduced by HIS and Activity Japan We have selected a category award.

• (1) Regionality: Does it make good use of local resources etc.
• (2) Originality: Things that can not be experienced in other areas that have never been before
• (3) Advancement: Creation of new added value such as creating demand for travel to Japan and experience plan utilizing IT technology

As the diversification progresses, such as the growing attention of consumers' consumption in domestic and foreign travelers, as the diversification progresses, we want to visit there with "experiential plan using nature and resources unique to that area" Through recalling it, we stayed longer, and as a result we selected three plans leading to regional revitalization.

As a supplementary prize for determining the category award, we plan to appeal to travelers through the HIS Group's media network as well as PR utilizing the Activity Japan website and SNS.

PR points

[Regional characteristics Whether local resources are used well]
Taking advantage of the large amount of snow that is characteristic of Hokkaido in winter, you can enjoy drifting on snow that you can not usually experience. After drifting, you can enjoy the crab pot in a full-scale kamakura made of snow. The crab used in the crab pot is king crab from Hokkaido, and it is an attractive plan using snow and ingredients that are local resources.

[Originality Is there any other device?]
Ebetsu City, Hokkaido, where drifting on snow is taking place, is about 20 minutes by train from Sapporo. There were no ski resorts or skating rinks, and there were no activities such as smelt fishing, so I had a hard time attracting tourists in the winter. Under such circumstances, the activity called snow drift was born from the desire to provide attractive activities without large-scale facilities or special facilities and to attract tourists to the local area.

[Everyone can enjoy, want to teach people, photogenicity, advanced]
There is a free transfer from the nearest station (JR Nopporo Station). The idea of drifting on snow, which was unlikely, is original and novel. In addition to enjoying the drift, you can also enjoy the crab pot in the kamakura, which is a good combination of local resources such as "snow", "crab" and "kamakura", and I feel the charm that other experiences do not have. .. In addition, anyone with a driver's license (international driver's license) can easily participate, and aerial photography using a drone is also possible, making it a photogenic plan. The number of participants from overseas is also increasing.

Department setting company
Voice of the person in charge: This snow drift was born with the idea of attracting tourists to Ebetsu, which is not very well known nationwide despite being close to Sapporo. Even if you don't have big equipment, you can make good use of local resources such as snow, crabs, and kamakura, and it is also a place where you can appeal the charm of the local area. Also, by combining not only sports on the snow but also hot pot experience, it is a plan that can be enjoyed by families with children, and there is a great possibility that it will lead to an increase in the time spent in the local area. The number of participants from overseas is increasing, and I think that it is contributing to creating a different flow of people.

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PR points

[Regional characteristics Whether local resources are used well]
Kurashiki City, Okayama Prefecture, is a spinning town that has been around since the Edo period. It is also the birthplace of domestic jeans, and in recent years, the number of people who know about jeans making in Kurashiki City is increasing not only in Japan but also overseas. It is a plan that you can experience making jeans at the home of such jeans.

[Originality Is there any other device?]
Kojima, Kurashiki City is a city where jeans making is popular, but there are few places where you can actually experience making jeans yourself. Using a special machine, you can actually attach the buttons and rivets to the fabric yourself, so you will be delighted when the jeans are completed.
The fabric used to make jeans is of good quality, which can be made to order. You can not only make jeans, but also enjoy a tour of Japan's oldest jeans factory during finishing, learn about the history of jeans, and "see, learn, experience, buy". I am fascinated by the fact that I can do it.

[Everyone can enjoy, want to teach people, photogenicity, advanced]
You can choose from 6 sizes, XS, S, M, L, XL, and XXL, and various types of fabrics such as regular, slim, and stretch. The appeal of this plan is that you can choose your favorite leather labels, rivets, buttons, etc., and make only one original jeans in the world. It takes about 30 minutes and you can easily enjoy it during sightseeing.

Department setting company
Person in charge: The company that provides this experience has been making jeans in Okayama for over 60 years and has a good reputation for bespoke jeans. However, since it takes the skill, money and time of a professional craftsman for custom-made jeans, he said that he started this plan thinking about how to get familiar with custom-made jeans more easily. .. We now have.
With this plan, it is attractive that anyone can easily enjoy making custom-made jeans without any difficult technology. Before starting this experience plan, we are also creating a place where a wide range of people can understand the local industry, such as creating the Jeans Museum as a learning place for elementary school students to understand the local industry.
Okayama Prefecture is now being recognized by a certain number of people as a city of jeans, but until a few years ago, it was not so well known nationwide. Currently, Okayama is taken up at the opening of Mr. Sazae, and the scene where Mr. Sazae is experiencing jeans making is being broadcast, and the recognition of the local industry has increased, and a wide range of people who have never visited Okayama I think it is connected to the opportunity to visit.

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PR points

[Regional characteristics Whether local resources are used well]
Yakushima is world-famous as a habitat for Yakusugi, which is said to be 2000-3000 years old. Many people come to enjoy nature outdoors such as trekking and hiking. On the other hand, it is not well known that there are traditional crafts using Yakusugi. This experience is a valuable experience where you can learn about the traditional crafts of Yakushima and feel an opportunity to think more deeply about nature.

[Originality Is there any other device?]
There are other companies that make Yakusugi crafts, but few can actually make their own. Currently, logging is prohibited in Yakusugi, but the stumps that were logged in the Edo period are currently left, and these stumps are effectively reused to make crafts. In this experience, participants can actually experience the process of making chopsticks using Yakusugi, such as "wood removal," "shaving," and "polishing."

[Everyone can enjoy, want to teach people, photogenicity, advanced]
Anyone who can only use can participate. At this workshop, we are good at crafts that make use of the grain of Yakusugi and natural modeling, so even when making chopsticks, we cut along the flow of the wood as it is. As a result, you will end up with characteristic bent chopsticks instead of the usual straight chopsticks. We do not use any machines, we make everything by hand. One set One set Because the bending and the quality of the wood are different, you can make only one chopstick in the world. "

Department setting company
Voice of the person in charge: Many people visit Yakushima for trekking and hiking purposes, but there are also many rainy and snowy days, and there are also people who are not physically fit, so it is as planned outdoors. Many people can't have enough fun.
I want such people to enjoy Yakushima. As a result of thinking about how to do that as a craftsman, it is said that the craft using the stump of Yakusugi, which is a local resource, was born. In addition, Yakusugi is expensive, and as a result of thinking about how to experience it widely and easily, he came up with this chopstick making experience.
Since Yakusugi is characterized by being bent, when I first started making chopsticks, I was told by cedar vendors in other regions that I couldn't use it as chopsticks. However, the change of thinking that people should enjoy the natural shape in a straightforward manner has led to the experience of making chopsticks with a unique shape that is unique in the world.
The above ideas and ideas have been successful, and it is said that the number of participants from overseas is increasing now. I think that this experience is highly evaluated because it provides the unknown value of "Yakushima that can be enjoyed indoors" to a wide range of people in Japan and overseas.