Things to do in Ugo Town

• Age 5～Age 70
• 2～3 hours
• 09:30 / 13:00 / 16:00 / 19:00

Eligible for the Akita Winter Asobi Discount* | 50% off weekdays and 25% off weekends until February 28th. Located within Bonjuku U, a cultural exchange facility themed around the Nishimonai Bon Odori dance, which opened in April 2025 in Ugo Town, Akita Prefecture, this Finnish-style storehouse sauna was renovated from a former storage facility. Two types of saunas are available: a men-only public sauna and a private sauna for both men and women. This plan includes use of the private sauna. Experience the world of the Nishimonai Bon Odori dance with unique sauna hats featuring a straw hat motif, indigo-dyed yukata-inspired indoor wear, the Nishimonai Bon Odori dance music playing in the sauna room, and a free-flowing underground water bath, the same water used to brew the famous "Wakagaeri" sake served to dancers during the festival. *A plan with accommodation is also available. This plan is also eligible for the Akita Winter Asobi Discount (25% off), so please take advantage of this opportunity. *What is the Akita Winter Asobi Discount?...・Discount amount: 50% off on weekdays, 25% off on holidays / Maximum 6,000 yen off per person・Usage period: Monday, December 1, 2025 to Saturday, February 28, 2026 *Holiday coupons apply from December 31 to January 4 as part of the New Year's holiday period・Coupon codes - 50% off coupon on weekdays: AKT1 - 25% off coupon on holidays: AKT2 *When making a reservation, a message about using coupons will appear on the screen where you enter your information. Enter the coupon code and click the "Apply" button.

• For Rainy Days

• Age 5～Age 70
• 2～3 hours
• 10:00 / 11:00 / 12:00 / 13:00 / 14:00 / 15:00 / 16:00 / 17:00 / 18:00 / 19:00

Located within Bonshuku U, a cultural exchange facility with a Nishimonai Bon Odori theme that opened in April 2025 in Ugo Town, Akita Prefecture, this Finnish-style storehouse sauna was renovated from a former storage facility. This plan is for the public sauna. Experience the world of Nishimonai Bon Odori with this sauna, featuring original sauna hats with a straw hat motif, sauna ponchos with an indigo-dyed yukata motif, sauna rooms where Nishimonai Bon Odori music plays, and a free-flowing underground water bath, the same water used to brew the famous sake "Wakagaeri" served to dancers during the Bon Odori period.

• For Rainy Days

• Age 0～Age 80
• 1～2 hours
• 12:00 / 18:00

Eligible for the Akita Winter Fun Discount* | 50% off weekdays and 25% off weekends until February 28th. Bonjuku U, renovated from a 180-year-old merchant house owned by the Shibayo family, the largest landowner in Nishimonai, Ugo Town, opened on April 19, 2025. Guests staying in the Maisonette Suite will be able to enjoy meals centered around the "Toyoya Nabe" hotpot in the special space of Bonjuku U. Take advantage of this winter opportunity, whether it's a year-end party or a New Year's party, to enjoy an extraordinary dining experience surrounded by delicious food in a special space. [Plan Contents]・Food: 6 dishes (3 appetizers / Tokoyanabe / Bonjuku U special Chumoppa / Dessert of the day)・Drink: 1 toast drink (choose your favorite drink / either alcoholic or non-alcoholic)・Venue: Bonjuku U Public Lounge *Private room plans are also available where you can bring your own drinks*Tokoyanabe is... A dish in which vegetables and meat are shabu-shabued in a hot pot broth made from a mixture of water and sake, which the famous gourmet Kitaoji Rosanjin wrote about, saying, "I could eat it all night and never get bored." At Bonjuku U, we shabu-shabu pork and seasonal vegetables in 100% local sake that has been boiled to remove the alcohol. *What is the Akita Winter Asobi Discount?...・Discount amount: 50% off on weekdays, 25% off on holidays / Maximum 6,000 yen off per person・Usage period: Monday, December 1, 2025 to Saturday, February 28, 2026 *Holiday coupons apply from December 31 to January 4 as part of the New Year's holiday period・Coupon codes - 50% off coupon on weekdays: AKT1 - 25% off coupon on holidays: AKT2 *When making a reservation, a message about using coupons will appear on the screen where you enter your information. Enter the coupon code and click the "Apply" button.

• For Rainy Days
• For Groups
• For Family

• Age 20～Age 80
• 2～3 hours

[Eligible for Akita Winter Fun Discount | 25% off with coupon] *When making a reservation, the coupon usage screen will prompt you for coupon usage. Enter the coupon code "AKT2" and click the "Apply" button. *After the festive New Year's celebrations, the coldest season of the year, the final solar term of winter, "Daikan," arrives. The piercingly cold air and gloomy gray skies can easily make you feel down. However, it's precisely because of this cold that "warmth" feels even more special. This time, we'll be welcoming guests "Tofu Hyakkei" and "Kanban On," and we'll all gather together to enjoy some heartwarming food, which is all the more heartwarming in the freezing cold. The same day will also be the day of the "Bride's Procession" event, held by Yukitopia Nanamagari in Ugo Town since 1986. The "Bride's Procession" event was born from the idea that it should be an event that is truly suited to the cold and snow! The Bridal Procession, a recreation of traditional wedding scenes, involves a horse-drawn sleigh parade through town carrying newly married couples. It will also pass through Honmachi Street, which Bonjuku U faces, and will be visible from the venue. Enjoy, watch, chat... and fully celebrate the cold winter. Locals and non-locals alike, with family and friends, or even alone, are welcome to join in. [About the Bridal Procession] The Bridal Procession is the main event of the Yukitopia Nanamagari event, held annually on the last Saturday of January. *Details: Nanmo University Akita Folklore Studies "Bride's Procession" https://nanmoda.jp/2017/02/723/ [Event Summary] Date and Time: Saturday, January 31, 2026, 2:00 PM - 4:00 PM Location: Bonjuku U Main Building Earthen Floor Participation Fee: 6,000 yen for adults Capacity: 10 people (first come, first served) Theme: "Celebrating the Freezing Winter - Heartwarming Tofu, Oden, and Warmed Sake" - Freshly made tofu, oden from a tofu shop, and warmed sake, with variations in sake cups and temperature. *Non-alcoholic options are also available. *Plans that include accommodation are also available. This also qualifies for the "Akita Winter Play Discount (25% off)," so please consider combining it with your stay.

• For Rainy Days
• In Door Activity
• For Groups

• Age 1～Age 99
• 4～5 hours
• 14:00 / 18:00

Admire Nishimonai Bon dance, a UNESCO Intangible Cultural Heritage, in both street seat and box seat with view from above.August 16th during the Bon Festival is the day to bid farewell to ancestral spirits. As the sun sets over the Dewa mountains, the music of the yose-daiko drum resounds in Nishimonai, Ugo Town. Soon after, well-dressed children perform the Ondo dance on Honmachi Street where bonfires are lit, and the three-day Bon Odori begins.Skillful dancers who cover their faces with braided hats and hikosa hoods join in, and indigo-dyed costumes with gorgeous embroidery stand out against the bonfires. The dance has a fascinating curved beauty of interwoven graceful hand gestures and foot movements. The participants dance wholeheartedly in unison with their ancestral spirits, wishing for an abundant harvest. 100,000 viewers are intoxicated by the dreamy world of the musicians, dancers, and bonfires.The tour starts 18:00. If you interested in Nishimonai bon dance more, we can offer optional tour for free. You can learn how to dance Nishimonai Bon dance, and history. The optional tour starts 14:00 at meeting place.

• Age 20～Age 80
• 1～2 hours
• 12:00 / 18:00

The maisonette suite room at Bonjuku U has been renovated with the theme of Nishimonai Bon Odori dance costumes, making the most of the charm of the interior building, which is over 180 years old. This room is normally only available to overnight guests, and we have prepared a party plan where you can enjoy a special meat course from the Valpasa Porte Group. Enjoy a special experience of savoring food prepared right before your eyes by the chef in a space that has breathed new life into the storehouse. [Contents]・Cuisine: Valpa Saporte's special meat course *This may change depending on the supply situation, etc. ○Appetizer platter Wagyu beef liver pate bruschetta/seasonal vegetable frittata/prosciutto and fruit caprese/Brown Swiss beef charcuterie from Nishiwaga, Iwate Prefecture/carrot rapé ○Fresh fish carpaccio ○Hachimaru salad Homemade dressing with fig and wakame seaweed from Sanriku ○Horumon oden Homemade hormone meatballs/beef small intestine/fuwa (fluffy flakes)/daikon radish/egg/konjac ○Roast pork from the laughing pig ○Aged beef tongue tagliata ○Wagyu beef hormone penne with tomato ragout ・Drinks: Please order your favorite drink (additional charge) *Please feel free to consult us about your budget, number of people, etc.

• For Rainy Days
• For Groups

• Age 0～Age 80
• 1～2 hours

[Eligible for Akita Winter Fun Discount | 25% off with coupon] *When making a reservation, a coupon code will appear on the screen where you enter your information. Please enter the coupon code "AKT2" and click the "Apply" button. *Bonjuku U opened on April 19, 2025, renovated from a 180-year-old merchant house owned by the Shibayo family, the largest landowner in Nishimonai, Ugo Town. The public lounge, converted from a rice storehouse, regularly hosts the U Music Lounge, featuring a permanent DJ booth featuring a wide variety of DJs, providing a relaxing atmosphere with a wide variety of music. On December 13th, "U Special Night" will be held in conjunction with the monthly U community dining. This plan allows you to reserve in advance for a special menu available on the day. Whether you're a local or from outside the area, with family and friends, or even alone, come and share a special and warm evening together. Date & Time: Saturday, December 13th, 4:00 PM - 8:00 PM Venue: Bonjuku U Public Lounge Details: Luxurious! Adult Treat Set (includes one drink) ¥2,300 - Beef Stroganoff & Butter Rice - Miso Clam Chowder - One drink of your choice *Plans with accommodation are also available. This event is also eligible for the Akita Winter Fun Discount (25% off), so please take advantage of this opportunity. | U Music Lounge: U Music Lounge invites renowned DJs to the DJ booth in the Bonjuku U Public Lounge, providing a wide variety of music, primarily soul, jazz, hip-hop, and R&B, and a relaxing time. We offer not only alcohol, but also coffee and soft drinks. Enjoy music while drinking, chatting with friends, or reading a book—there's no limit to how you want to enjoy it. Guest DJs: KOBAYASHI https://www.instagram.com/a_kobayashi/, TAKEO MIURA https://www.instagram.com/miuratakeo, SUMITANI https://www.instagram.com/su3ta2/ | U community dining Originating from "fællesspisning," a style of community dining that originated in Denmark, Northern Europe, it is a place where people from diverse backgrounds gather around the table to enjoy conversation and interaction. At Bonjuku U, we set a theme for each session, and hold community dining events where everyone gathers around the table to eat, and sometimes even cook, dishes made with local and seasonal ingredients, allowing people to experience local culture while enjoying interaction through food. This month's theme is "Reward." After all the ups and downs of this past year, why not treat yourself to a little reward for all your hard work?

• For Rainy Days
• For Groups
• For Family

• Age 12～Age 99
• 4～5 hours

Bonshuku U was born from the renovation of the 180-year-old mansion of the Shibayo family, which has made a major contribution to the development of the Nishimonai Bon Odori dance. On Saturday, November 29, 2025, we will be holding a special "Culture x Food" plan called "Shibayo Family and Nishimonai Bon Odori," featuring a special Nishimonai Bon Odori performance in front of Aoi Nagasawa's large-scale artwork "Kairyu," which is displayed between the two accommodation buildings. This will be paired with a dinner by Remède Nikaho, a renowned French restaurant in Nikaho City that has been featured in the French gourmet guide Gault & Millau, which rivals Michelin, for three consecutive years. In addition to entertaining distinguished guests visiting the area, the Shibayo family, whose head serves as chairman of the Nishimonai Bon Odori Preservation Society, has made a profound contribution to the preservation of local culture, spreading its appeal both domestically and internationally. Set in Bonjuku U, which has breathed new life into the Shibayoshi family, you can experience the traditional culture that has captivated so many distinguished guests while listening to a commentary on the history and culture of the region, centered around the Nishimonai Bon Odori dance. Enjoy an extraordinary cultural experience that touches on the history of the Shibayoshi family and the Nishimonai Bon Odori dance. [Event Details] - Date and Time | Saturday, November 29, 2025 17:30-21:00 - Venue | Bonjuku U (47 Nishimonai Honmachi, Ugo-machi, Ogachi-gun, Akita Prefecture) - Capacity | Maximum 8 people [Schedule] - Registration begins at 17:00 - 17:30 "Shibayoshi Family and Nishimonai Bon Odori" local culture commentary - 18:00 Nishimonai Bon Odori special performance - 18:30 Remède nikaho pairing dinner

• In Door Activity