Introducing the Salon du Chocolat 2024 Tokyo/Isetan Shinjuku store period and recommended brands!

Update date: 2024/01/11

Activity Japan Editorial Department

Tokyo ・ Isetan Shinjuku store will be held at<" Salon du Chocolat 2024 ” Special feature!

What is "Salon du Chocolat"? Direct contact with leading chocolate brands and top chocolatiers from around the world Big chocolate event is.
Brand opening store in Japan for the first time or Limited merchandise Such, Chocolates that can only be purchased at this event You can't miss it!

In the article “Salon du Chocolat 2024” period or Conditions for admission , Recommended brands & products Introducing I will!

Why not purchase our carefully selected chocolates as a birthday gift for a loved one, a surprise gift, Valentine's Day, or as a gift for yourself?

table of contents

1 What is Salon du Chocolat?
2 Salon du Chocolat 2024 Tokyo Isetan Shinjuku store entrance method introduced
3 Salon du Chocolat 2024 Tokyo, Isetan Shinjuku Store / Part 1: TASTE OF CACAO ~Expanding, enjoying, the world of cacao~
4 Salon du Chocolat 2024 Tokyo / Isetan Shinjuku Store / Part 2: THE ARTISANS ~Chocolatier and pastry chef techniques~
5 Salon du Chocolat 2024 Tokyo Isetan Shinjuku Store/Part 3: THE NEXT ~Diversity of Chocolat~
6 Enjoy Salon du Chocolat 2024!
7 Feature articles recommended by the editorial department

What is Salon du Chocolat?

Salon du Chocolat 2024 Tokyo/Isetan Shinjuku Store 22nd Touch! theme

" salon du chocolat "teeth, Born in Paris, France in 1995 (Heisei 7) Did.
Chocolates from top chocolatiers and various brands from around the world come together.
One of the world's largest chocolate festivals is.

In its home of Paris, the Salon du Chocolat is held every year from late October to early November.
in Japan, A popular event held every year since 2003 at the Isetan Shinjuku store in Tokyo. .
Currently Kyoto or Fukuoka Such Held outside of Tokyo It has been.

The theme for the 22nd year, 2024 (Reiwa 6), is “ Touch! ” .
Isetan Shinjuku store main building 6th floor entertainment hall At Starts from Wednesday, January 17th To do.

The period is divided into three parts, PART1 to PART3. It is characterized by
Various brands open stores by period and theme intend to do something.

continue Introducing how to enter “Salon du Chocolat 2024” To do.

Salon du Chocolat 2024 Tokyo Isetan Shinjuku store entrance method introduced

Salon du Chocolat 2024 Tokyo Mitsukoshi Isetan Shinjuku Exterior

“Salon du Chocolat 2024” There are four ways to enter: there is.

How to enter “Salon du Chocolat 2024”

Advance reservation system based on lottery method: Admission ticket (free) required
No reservation required/Free admission: Admission may be restricted due to congestion.
MI Card & admission ticket (free) required
No reservation required, free admission: MI Card required

Salon du Chocolat 2024 Tokyo Isetan Shinjuku Store Admission Guide

" MI CARD What is “?” Credit card issued by Mitsukoshi Isetan Group is.
For those who want to go to “Salon du Chocolat 2024” It is convenient to apply in advance you know.

10am-12pm during all sessions Advance reservation system based on lottery system .
Also, January 26th (Friday) - January 28th (Sunday) teeth Advance reservation system based on lottery system for all time slots is.

How to enter “Salon du Chocolat 2024” Varies depending on date and time Therefore, be sure to check in advance Please do!

next Part1 ・ Part2 ・ Part3 and Introducing features and recommended brands that will open stores for each period To do.

Salon du Chocolat 2024 Tokyo, Isetan Shinjuku Store / Part 1: TASTE OF CACAO ~Expanding, enjoying, the world of cacao~

Salon du Chocolat 2024 Tokyo/Isetan Shinjuku store period & recommended brands Part 1: TASTE

Bonbon Chocolat From Thailand/Gart Cocoa

The period of Part 1 is January 17th (Wednesday) – 22nd (Monday), 2024 .

The theme is “ TASTE OF CACAO - Expanding and enjoying the world of cacao - ”.
We sell chocolates from all over the world that are particular about raw materials including cacao. To do.

Featured and recommended is ``, which is decorated with plenty of Thai ingredients and chocolate. Gart Cocoa/Thailand "of" Bonbon Chocolat From Thailand ”.

TASTE OF CACAO
~ Expanding and enjoying the world of cacao ~

General session/period: January 18th (Thursday) to January 22nd (Monday), 2024
Holding time: 10:00-20:00 *Until 18:00 on the last day
Special invitation date for MI Card members only: Wednesday, January 17, 2024
Event time: 10:00-20:00
Store brands: Amazon Cacao, Paysage, Cacao Hunters, Gart Cocoa, Pacari, Eritage, Patisserie Jun Ujita, L'Egal de Chihiro, Benoît Nien, Nell Craft Chocolate Tokyo, Le Fleuve, etc.

Salon du Chocolat 2024 Tokyo / Isetan Shinjuku Store / Part 2: THE ARTISANS ~Chocolatier and pastry chef techniques~

Salon du Chocolat 2024 Tokyo/Isetan Shinjuku store period & recommended brands Part 2: THE

Salon du Chocolat limited selection box

The period of Part 2 is January 26th (Friday) – January 31st (Wednesday), 2024 to.

The theme is “ THE ARTISANS ~ Chocolatier and pastry chef's techniques ~ ”.
Selling sweets where you can feel the craftsmanship To do.

A combination of chocolates from various brands "Salon du Chocolat" limited selection box Also pay attention to you know!
We recommend “ Mathieu Lournal/Switzerland "of" coffret chocolate ”, “ Les Frères Hibabou/France "of" Chocolate assortment ” and other chocolates appearing for the first time!

Chocolate assortment/Les Frères Ibarbou

on this occasion Be the first to check out the brands appearing for the first time let's!

THE ARTISANS
～The skills of chocolatier and pastry chef～

General session/period: January 27th (Sat) – 31st (Wed), 2024
Holding time: 10:00-20:00 *Until 18:00 on the last day
Special invitation date for MI Card members only: Friday, January 26, 2024
Event time: 10:00-20:00
Brands: Christine Ferber, Philippe Bell, Frank Kastner, Christian Camprini, Mathieu Lournal, Les Freres Hibabout, Olivier Vidal, Tourbillon by Yann Bris, Albin Guilmet, Quentin Bailly, Liliane. Bonnefoy, Nicola Bernarde, Mori Yoshida, etc.

Salon du Chocolat 2024 Tokyo Isetan Shinjuku Store/Part 3: THE NEXT ~Diversity of Chocolat~

Salon du Chocolat 2024 Tokyo/Isetan Shinjuku store period & recommended brands Part 3: THE

Le 'Bisou'/Yvan Chevalier

The period of Part 3 is February 4th (Sunday) – February 14th (Wednesday), 2024 to.

The theme is “ THE NEXT ~Diversity of chocolate~ ”.
Introducing items focused on chefs who are active around the world and in Japan. To do.

We recommend “ Yvan Chevalier/France "of" Le 'Bisou' ”.
This bonbon is luxuriously packed with hazelnuts, caramel, and crunchy biscuits, and combined with fruit, making it a masterpiece that adults can enjoy.

Besides," Lovers de Chez Luy/Japan "of" Chocolate assortment 12 ” etc. will appear!

THE NEXT
～Diversity of chocolate～

General session/period: February 5th (Monday) to February 14th (Wednesday), 2024
Event time: 10:00-20:00
*Until 16:00 on Thursday, February 8th *Until 18:00 on the last day
Special invitation date for MI Card members only: Sunday, February 4, 2024
Event time: 10:00-20:00
Store brands: Jean-Paul Hévin, Patisserie Sadaharu Aoki Paris, Laurent Le Daniel, Yvan Chevalier, Vincent Guerlet, Bruno Rudelph, Patissier S Koyama, Naomi Mizuno, Dubrebaix Bolero, Presqu'ile Chocolatory, Teal, Lovers De Chez Luy et al.