“Nametoko Gorge x Uwakai” x “Learn x Play”
Demonstration experiment of a hands-on tour where you can enjoy learning about the environment in Matsuno Town and Uwajima City located in Ashizuri Uwakai National Park!
Introduction of Uwakai area and Matsuno town
Matsuno Town is located in the southwestern part of Ehime Prefecture and is the smallest town in Ehime Prefecture, bordering Kochi Prefecture. Not only does 84% of the town have forests and the Nametoko Valley in Ashizuri-Uwakai National Park, it also has a townscape that once prospered as a place of distribution and trade at a key point on the Tosa Highway, and a medieval castle called Kagomori Castle. ” is a town rich in both nature and culture, such as being certified as a national historic site.
The Uwakai area refers to the sea area on the Ehime Prefecture side of the waterway sandwiched between Ehime Prefecture and Oita Prefecture, and the coastline is a ria coastline with a complex structure. The cultivation of pearls and fish is thriving, and the mountains near the sea are a treasure trove of citrus fruits. It is a region full of history and culture, food and scenery, and many highlights, such as stone-walled terraced fields, bullfighting, and castles built by Takatora, a master castle builder.
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Matsuno Town Recommendations
A sliding valley
A large gorge that spreads out upstream of the tributary of the Shimanto River (Meguro River), known as the "last clear stream." It is characterized by a smooth riverbed made of granite that has been washed and purified by erosion. You can see the beautiful scenery where the clear stream flows endlessly.
See more information on Nametoko Valley
Fully enjoy forest activities
Nametoko Valley in Ehime Prefecture, located in the southwest of Shikoku, is one of Japan's leading canyoning spots. Starting with Yukiwa Falls, which was selected as one of the 100 best waterfalls in Japan, there are not only many natural slides, The course is designed for canyoning with well-balanced spots suitable for activities.
See details of the canyoning experienceYou can enjoy the nature of the national park with a combination of canyoning in Nametoko Valley and tent sauna. Snacks eaten in the forest, such as smores and baked apples, are exceptionally delicious, and are sure to fill your heart and stomach!
Click here to make a reservation for Nametoko Valley Adventure
Enjoy Mori no Kuni no Yado
Worked on the revitalization project of "Morinokuni Hotel" in Nametoko Valley, Matsuno Town, Ehime Prefecture, and opened the first project on March 20, 2020, "Shimanto River Headwaters, Morikuni 'Waterside Lodge'". You can spend a luxurious time in the rich natural surroundings.
See detailed information on Mori no Kuni no Yado
It is a workation & canyoning experience for groups such as team building training and new project planning. Would you like to work at your own rhythm surrounded by nature? On the second day, experience canyoning at Nametoko Valley! Experienced guides will support you, so even beginners can rest assured. Get soaked and explore the great outdoors!
Learn more about the 2-day workation & canyoning experience
Sightseeing spots near Matsuno
You can purchase specialty breads made with natural yeast and local ingredients. A popular bakery loved by local residents.
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Suehiro Ryokan is known for its friendly proprietress and local cuisine made with local specialties such as natural eel and matsutake mushrooms. Among them, the [Omakase Rural Set Meal], which is full of mountain and river delicacies, is exquisite.
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It is a hot spring located in a station building, which is rare in Japan. Warm your body and soul in the country of the forest, such as the warm "Meiji no Yu", which uses natural hot springs that are gentle on the skin, the "Nametoko no Yu", which is inspired by Yukiwa Falls, and the "Family Bath".
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A park with a variety of facilities, such as an aquarium, a glass workshop, restaurants, etc.
see moreRecommendations for the Uwakai area
Uwajima City
A city located in the southern part of Ehime Prefecture, with a population of approximately 73,000, it is a castle town with a production of 100,000 koku of rice, and a thriving citrus and pearl and fish farming industry. In addition to Uwajima tai-meshi and Jakoten, cutlass fish is carefully wrapped one by one around natural bamboo, dipped in a special sauce, and slowly grilled over charcoal.
Learn more about Uwajima City (Uwajima City Tourist Guide)
Enjoy Uwajima's folk culture, bullfighting
It has a long history, and it is said that it began in the latter half of the 17th century when fishermen in Fukuura rescued a Dutch ship that was adrift in the Uwa Sea, and two cows that were presented as a token of gratitude happened to fight each other. The regular bullfighting competition held five times a year is a must-see!
Learn more about bullfighting
Would you like to watch a match while learning about Japanese bullfighting culture from the comfort of your own home? Deliver Uwajima bullfighting while explaining in an easy-to-understand manner for beginners!
Click here for online bullfighting reservations
Learning from Uwajima Citrus
Uwajima City has an environment suitable for cultivating delicious mandarin oranges, with plenty of sunshine, a warm climate throughout the year, and good drainage in the fields. There are people who created the first citrus sommelier system in Japan, and there is also a mandarin research institute that develops mandarin orange cultivation methods and new products. It is an area where you can enjoy learning about the charm of citrus fruits!
This is an online course where you can learn how to choose delicious mandarin oranges and the differences between varieties while using a citrus textbook, and enjoy learning about the world of citrus fruits while actually comparing them.
Click here to book an online courseThis is not just a citrus picking tour, but a tour where you can discover the charm of citrus by learning how to choose delicious citrus, the difference in varieties, and the citrus industry from a citrus sommelier.
Click here to book a tour
Learning from the rich sea of Komobuchi
About an hour's drive from the center of Uwajima City, you can see the calm sea of Komobuchi when you drive while gazing at the magnificent Uwa Sea. At "Komoterasu" where you can enjoy delicious seafood in front of the sea of Komobuchi, you can spend a relaxing time both physically and mentally.
You can see sea bream and pearl farms while rowing a sea kayak, and enjoy sea bream dishes that use everything from the head to the bones of the sea bream..! This is an experiential tour where you can learn while playing, which is possible only because of the rich sea of Komobuchi.
Click here to make a reservation for Jiangbuchi AdventureAttractions near Uwajima City
It is a tourist exchange base facility in the center of Uwajima City (near Uwajima Port). There is also an agricultural and marine product sales floor that sells fresh seafood and local products, as well as a local cuisine restaurant.
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While feeling the richness of the sea, you can go to the site of the fish farm that you can not usually see. When you arrive at the farm, you can learn about aquaculture through explanations and feeding experiences by fishermen. The sea bream sashimi you can eat on the boat after learning about feeding and aquaculture is exquisite.
How are Uwajima pearls produced? How can you distinguish good pearls? You can learn about pearls while experiencing an actual pearl farm. You can take the pearls taken out during the experience as accessories and take them home.
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A gift certificate worth 3,000 yen per person (1,000 yen coupon x 3) that can be used at registered stores in the city will be given to those who use the accommodation plan targeted for the campaign.
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Guidelines for COVID19
Thank you very much for your continued patronage.
At our company, in order for many customers to enjoy various activities all over Japan safely and securely, the Ministry of Health, Labor and Welfare Basic Policy for Countermeasures against New Coronavirus Infectious Diseases "・" Avoid the 3 Cs "・" new lifestyle ”, we recommend the following infectious disease countermeasures to the event operators.
- Instructors and participants keep enough distance
- Use a mask as much as possible while participating
- Avoid closed spaces and ventilate frequently
- Thorough hand washing and disinfection
- Thorough disinfection of equipment
- Customer and employee health management, etc.
For infection prevention measures of the operating company, please refer to each operating company information at the bottom of the plan reservation page. [Appeal point for safety] or [Notes on participating in the course] Please refer to and contact each operating company directly for details.
You can also check the information on the activities of activity operators in various places on the following page!
Even now, there are tourist facilities and activity operators whose business hours and dates have changed. Please check the status of the calendar at the time of application, and check the latest information with each event operator even after completing the reservation. Please check with each event operator regarding cancellation fees associated with sudden facility closures, activity experience cancellations, etc.